Author
Tania Clarke
Tania Clarke is a B2B SaaS product marketer focused on using customer research and market insight to shape positioning, messaging, and go-to-market strategy.
Jobs to be Done
✓ a framework for products people actually want
Jobs-to-be-Done: A framework for better products & happier customers
The Jobs-to-be-Done framework explains why customers hire a product. How to use JTBD to build things people actually want.
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Research Tool Buying
✓ name your team's needs before you shortlist a single vendor
The UX Research Tool Buyer's Guide
Compare UX research platforms by method coverage, recruitment, repository, and AI analysis. A structured buyer's guide for research and product teams.
Focus Groups
✓ Group sessions that surface unfiltered user opinions
Focus groups: the complete guide for 2026
A focus group brings a small group together to discuss a product or service. Our 2026 guide covers how to plan, run, and analyze focus groups that produce real insight.
Findability testing
✓ check users can navigate your IA before you build it
Tree testing: the complete guide for 2026
Tree testing (reverse card sorting) checks whether people can find things in your site's navigation. Our 2026 guide covers metrics, benchmarks, and tools.
Continuous Discovery
✓ Weekly customer touchpoints, built into how you ship
Continuous discovery: the complete guide for 2026
Continuous discovery means weekly customer touchpoints run by the product team. The five habits Teresa Torres defines, the team models that support them, and how to set up a program that actually sticks in 2026.
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Research Methods
✓ Pick the right one for your question
UX research methods: the complete guide for 2026
A practical guide to 15 UX research methods, from user interviews and card sorting to AI-moderated interviews, with when to use each and how to choose.
Lookback migration
✓ sessions and findings, moved before the deadline
How to migrate from Lookback to Great Question
How to move from Lookback to Great Question: export recordings, transcripts and findings before the 90-day deletion window, import them, and map each feature.
User Interviews migration
✓ your panel and its history, moved
How to migrate from User Interviews to Great Question
How to move your Research Hub panel and research workflow from User Interviews to Great Question: what to export, how to import it, how features map, and a four-week plan.