Author
Tania Clarke
Tania Clarke is a B2B SaaS product marketer focused on using customer research and market insight to shape positioning, messaging, and go-to-market strategy.
Designer-led testing
✓ Direct feedback on your prototype in days, not sprints.
Product designer user testing: a practical guide to getting direct feedback
Learn how product designers can run effective user testing without relying on research teams. Get direct feedback from real customers on your prototypes.
ReadInterview Analysis
✓ every theme traceable to a real quote
How to analyze interview data: the practical guide for product teams
A practical guide to analyzing interview data for product teams. Compare manual coding with AI-assisted analysis using Caitlin Sullivan's hypothesis-driven framework.
QDA Software
Qualitative data analysis software: 10 tools that keep you close to your data
Compare 10 qualitative data analysis tools including NVivo, ATLAS.ti, MAXQDA, Great Question, and more. See which one fits your research workflow.
Research Synthesis
✓ Find signal across every study, not one at a time
Research synthesis for product teams: how to find the patterns nobody sees
How to synthesize research findings across multiple customer studies. A practical guide for product teams, not an academic literature review methodology.
AI and Research Roles
✓ Tasks get automated, judgment gets promoted
Will AI replace UX researchers? What the data actually says
Will AI replace UX researchers? Data shows AI replaces tasks, not roles. See what's changing for UX research jobs and careers in 2026.
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AI research tools
✓ Eight platforms sorted by what they actually solve
Best AI tools for UX research in 2026
Compare the top AI-powered research tools for 2026. Real case studies from ServiceNow, Brex, and Asana. Decision framework included.
Concept Testing
✓ kill bad ideas in days, not quarters
Concept testing: the complete guide to validating ideas before you build (+25 questions to ask)
Concept testing validates ideas before you build. Learn the four test structures, what to measure, the methods, and 25 questions to ask. Updated July 2026.
Screener Questions
✓ red herrings, templates, and the numbers that tell you it works
How to write screener questions that keep bots out
How to write screener survey questions that filter out bots and bad-fit participants. Templates, red herring techniques, and common mistakes to avoid.