Author
Tania Clarke
Tania Clarke is a B2B SaaS product marketer focused on using customer research and market insight to shape positioning, messaging, and go-to-market strategy.
Vibe-Coded Apps
✓ Five users, one question, three days
How to validate your vibe-coded app with real users
You built it fast. Now find out if it actually works. A practical guide to validating vibe-coded apps with real users before you ship something nobody wants.
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Introducing Great Question's MCP
✓ Your whole research repository, one question away from any AI
MCP for user research: give your AI access to everything your customers have ever told you
Great Question now has a native MCP server. Connect Claude or Cursor to your research repository and ask questions across years of sessions and insights.
AI-moderated interviews
✓ a survey that can ask why
AI-moderated interviews: the complete guide
AI-moderated interviews are user interviews run by an AI moderator that asks live follow-ups. How they work, how they compare to human moderation, and when to use them.
Prototype Testing Tools
✓ test with real users, not just clicks
Prototype testing tools: how to pick the right one for your research
Prototype testing tools vary wildly by fidelity, method, and what happens after the test. Here's how to pick the right one for your team and research workflow.
Survey Analysis
✓ the patterns buried in the open-ended answers
How to analyze survey data: the step-by-step guide
Learn how to analyze both closed-ended and open-ended survey responses. Step-by-step guide covering quantitative patterns, qualitative coding, and AI-assisted analysis.
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Designer-led testing
✓ Direct feedback on your prototype in days, not sprints.
Product designer user testing: a practical guide to getting direct feedback
Learn how product designers can run effective user testing without relying on research teams. Get direct feedback from real customers on your prototypes.
Interview Analysis
✓ every theme traceable to a real quote
How to analyze interview data: the practical guide for product teams
A practical guide to analyzing interview data for product teams. Compare manual coding with AI-assisted analysis using Caitlin Sullivan's hypothesis-driven framework.
QDA Software
Qualitative data analysis software: 10 tools that keep you close to your data
Compare 10 qualitative data analysis tools including NVivo, ATLAS.ti, MAXQDA, Great Question, and more. See which one fits your research workflow.