A participant drilling into a site tree to find where to reset a password, with the correct node checked
Unmoderated tree testing

Surface what works with tree testing

Evaluate your information architecture without switching tools. Recruit participants, set tasks, analyze the results, all within one connected research workflow.

Study creation Spot structural issues in your navigation

Assign realistic tasks to see how users navigate your structure. Spot which menus work and where users get lost. Validate before launch with clear task results and success data.

The tree structure editor, with checkboxes marking the correct answers for a task
Participant recruitment

One platform to recruit, run, and store research

Invite participants from your CRM or our panel without switching tools. Launch tests with built-in screeners, consent, and incentives. Store results in your research repository to connect insights over time.

Shortlisted participants, a running tree test task, and the resulting sessions stored in the repository
Reporting & visualization

Capture context behind every response

See how users interpret your structure in their own words. Get deep qualitative context behind every test with recordings, transcripts, and AI summaries. Create highlight reels to socialize key findings across teams.

Tree test results showing the result and direct success rate for every node in the tree

Governance Structured research, without slowing teams down

Enterprise-ready with built-in governance

Research Repository

Tree testing results flow directly into your central research repository, where they link to past findings.

Roles & Permissions

Apply the same permissions and security controls across all research methods.

One Research System

Every study runs out of the same system for consistent, enterprise-grade governance.

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