Governance controls in Great Question: PII visibility, custom attributes, and per-account feature access
Financial services

The UX research platform trusted by fintech leaders

Get customer feedback in record time and keep the voice of your customer at the center of every sprint.

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Benefits Use a single platform to manage all research steps

All the research in one place

From building your customer panel to launching research, saying thank you with incentives and sharing insights, we’ve included every part of the customer research process in one system.

Easily share insights

Before, during and after studies you can share lists, early survey results, or interview clips, all within Great Question. Make it easy for everyone to hear the voice of the customer.

Next level privacy & security

We know that your customers trust you with sensitive information. We take that privacy & security seriously, and are SOC 2 & GDPR compliant with extra privacy settings for PII, easily controlled by admins.

Customer stories

Loved by people who do research across the globe

Within a matter of 5-7 minutes I have a study built and recruiting for me. It's awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.
Jillian Berger
Jillian BergerUX Researcher
I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.
Dani Sandoval
Dani SandovalDirector of Design
With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster.
Emily Drumm
Emily DrummUX Researcher
We've cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It's helped me streamline the recruitment and planning stages of our research.
Sarah Stumme
Sarah StummeProduct Design Researcher

Trusted by 300+ customer-obsessed teams

Enterprise-grade security & compliance for fintech companies

SOC 2 Type II

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GDPR

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CCPA

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Why Great Question

Frequently asked questions

Why is Great Question the best platform for Fintech companies?

Your customers trust you to keep their data safe and secure, while building them a useful solution. We provide the same sense of security. Users don’t have to set up accounts at Great Question, they’re just going to get you the feedback you need. They can opt in or out at any time, and you don’t have to worry about over-contacting with our default eligibility settings.

How much does Great Question cost?

Great Question starts at $49/month for solo plans. You can add as many observers as you want, making it easy for anyone to participate in research. Teams and Enterprise plans have additional features and increase the number of creators on your account. Read more about Great Question pricing here.

My team is small, how will Great Question help?

We built Great Question to be the best research platform for research teams of any size. We know that research includes a bunch of steps, and we’ve tried to make it easier to execute most of those steps in one place. We have customers with research teams of 1 and others with teams up to 200. All teams appreciate having a single system to conduct customer research.

Use cases Used by people who do research

Built for curious, customer-centric teams, trusted by researchers. Our platform is so easy, ANYONE can do great research. See how Great Question compares to standalone feedback tools like Qualtrics, Medallia, and Delighted in our customer feedback tools comparison. View all use cases

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