“Great Question has been instrumental in democratizing our user research practice…”
Jon DobrowolskiProduct Leader, Asana
Product designers
Replace opinion battles with user evidence
Test prototypes, evaluate flows, and ground your design choices in data, so every experience is informed by evidence.
Trusted by 300+ customer-obsessed teams
The problem
Designers need feedback while designs are still in motion. But traditional research takes weeks: scheduling participants, setting up tests, wrangling clips. By the time insights arrive, the sprint has already moved on.
The impact With Great Question
Prototype testing (with Figma)
Validate flows and interactions directly from your design file.
Usability sessions at speed
Watch real users navigate designs before handoff.
AI-supported setup and synthesis
Launch tests in minutes, get summaries and themes back instantly.
Card sorting and tree testing
Understand how to organize information and navigation.
Clips & highlight reels
Share the story visually so feedback lands with the whole team
Recruit the right participants
Get feedback from the people who matter most. Reach target users by role, company, or product behavior. Share a simple self-serve link for quick signups. Access a global B2B and B2C panel when you need broader reach. Screening, scheduling, and incentives handled automatically. Explore recruitment
Test designs quickly
Validate flows and experiences before you build. Define your goal and get an AI-drafted study in minutes. Watch users interact with clickable prototypes in their natural workflow. Run short video interviews or surveys to uncover friction. Keep continuous usability feedback flowing into every sprint.
Explore unmoderated testing
Share insights that resonate
Bring design decisions to life across your team. AI-generated summaries and structured findings. Highlight reels and user clips that make feedback impossible to ignore. Search across sessions or your design research history with AI. Shareable outputs that align design, product, and engineering.
Explore AI Repository
How it works
Prototyping
Import your prototype
Connect Figma or upload assets.
Explore Prototype Testing Import your prototype
AI study set up
AI drafts your study
Questions and flow created in minutes.
Explore AI Interviews AI drafts your study
Recruit participants
Recruit participants
Use your customers or tap the panel.
Explore Panel Management Recruit participants
Capture
Capture usability sessions
Video, audio, and screen share included.
Explore Interviews Capture usability sessions
AI Repository
Synthesize instantly
AI highlights themes and creates clips for crits.
Explore AI Repository Synthesize instantly
Top Product Designer use cases
Prototype testing
From wireframes to high fidelity, see how real users engage.
Usability tests
Spot friction and confusion before build.
Concept evaluation
Get early signal on ideas before investing polish.
Continuous discovery
Keep user input flowing between sprints.
Case studies
Canva
“Great Question is a big part of how we build user centricity and our deep care for our community. It enables our teams to rally together around research.”
Miro
“Great Question got our attention because it’s built for the new generation of researchers. They’re doing what other tools have traditionally tried, which is build an end-to-end workflow for UX research, but they’re actually doing it in a way that’s sensible to researchers. You can see by the amount of detailed features that, as a researcher, you have to smile because they really get it.”
Brex
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
ServiceNow
“We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust…”
Customer testimonials
“The combination of calendaring and scheduling with the templates and the repository solves all of our biggest research pain points. It’s our hub for research.”
Andy HugelierVP of Product, Opal
“Great Question has lived up to our expectations across the board and honestly exceeded some, especially with ease of use.”
Gāby VerderberUX Operations Manager, AppFolio
“Recruiting research participants from Respondent was insanely easy and having this inside Great Question saved a lot of time.”
Mary DuncanStaff Product Designer, M1
“We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question…”
Dani SandovalDirector of Design, Chipper Cash
“Now our researchers can actually self-service and do their own recruitment, which really opens up our research operations team to focus on continuing to build our panel of enterprise users instead of doing the day-to-day recruitment.”
A’verria MartinSenior Director of Product Research, Intelligence and Strategy, ServiceNow
“Great Question is the most advanced tool that I have seen so far to improve your research operations, and manage research projects and participants.”
Clemens W. Janssen, PhDLead UX Researcher, Nutrisense
“If you want to enable research to happen in a structured manner… you should have a look at Great Question.”
Elpida FragkouSenior ResearchOps Manager, Blinkist
“Recordings of discovery work… are extremely difficult to locate, if at all possible.”
Robert FreyUX Researcher, Simpson Strong-Tie
“Recruiting from Respondent’s panel right in Great Question allows us to screen and invite reliable candidates to our studies faster than other panels we’ve used.”
Taylor TamashiroResearch Operations Associate, HoneyBook
“Great Question is the only truly end-to-end research platform built with enterprise-grade governance in mind…”
Kory JeffreyPrincipal & Vice President - Technology, Inovia Capital
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás CareyVP of Product and Design, Brex
“We’re able to self-serve the entire research process, from pushing our data in and managing email outreach to conducting interviews and paying incentives.”
Tessa PollardResearch Operations Manager, Canva
“I really like how I can choose to blast out 100 recruitment emails all at once… That’s flexibility I didn’t have before with UserTesting.”
Brenna ZumbroSenior UX Researcher, Procare Solutions
“It’s really great for participant recruitment, which was a big hole in our process… Great Question has streamlined it for us.”
Stephanie SooStaff Product Designer, Sinch
Trusted by 300+ customer-obsessed teams
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