Don’t run card sorts in a silo. Connect it to all your research
See how users group content with open, closed, or hybrid card sorts, no tool-switching needed. Great Question keeps every method and insight in one connected workflow.
Study creation Understand user mental models
Run open, closed, or hybrid card sorts to understand how users naturally categorize information. Identify terminology that makes sense to users. Use AI to spot hidden patterns and misalignments in user mental models.
See what users want & share the results
Analyze how participants group and label cards with agreement matrices. Enrich your understanding with recordings, transcripts, and AI-powered summaries. Create short video highlights and reels to show stakeholders exactly how users think.
Recruit from your customers, or source a panel
Recruit from your own customer base by uploading a list or integrating with your CRM. Source a market panel from 3M+ verified B2B and B2C research participants, with just a few clicks. Built-in screening, scheduling, and incentives mean you can launch studies without extra tools or busy work.
All in one Card sorting that’s connected to all your other research
Enterprise-ready with built-in governance
Research Repository
Card sorting results flow directly into your central research repository, where they link to past findings.
Roles & Permissions
Apply the same permissions and security controls across all research methods.
One Research System
Every study runs out of the same system for consistent, enterprise-grade governance.