“I started at Miro, there was a lack of research structure, so I took on our research ops initiatives, creating a playbook and whatnot. Great Question is built for the new generation of researchers.”
Josh MoralesUX Research Manager, Miro
Prototype testing
Agentic unmoderated usability testing on any prototype
Run unmoderated usability tests on prototypes, Figma prototypes, AI-created prototypes from Claude and other AI tools, websites, or any user flow async, on desktop or mobile. Spot friction fast, get AI-powered summaries, and ship with confidence.
Trusted by 300+ customer-obsessed teams
4.7 ratingAI user testing: from recording to insight, automatically
Validate flows and experiences before you build. Define your goal and get an AI-drafted study in minutes. Watch users interact with clickable prototypes in their natural workflow. Run short video interviews or surveys to uncover friction. Keep continuous usability feedback flowing into every sprint.
Recruit the right participants
Get feedback from the people who matter most. Reach target users by role, company, or product behavior. Share a simple self-serve link for quick signups. Access a global B2B and B2C panel when you need broader reach. Screening, scheduling, and incentives handled automatically.
Explore recruitment
Share insights that resonate
Bring design decisions to life across your team. AI-generated summaries and structured findings. Highlight reels and user clips that make feedback impossible to ignore. Search across sessions or your design research history with AI. Shareable outputs that align design, product, and engineering.
Explore AI Repository
Run prototype tests with agentic AI moderation
The AI moderator watches the participant's screen and asks about what they do, not only what they say.Explore agentic AI moderation
01
Test Figma prototypes, AI-generated prototypes from Lovable, v0, Replit and Claude apps, or a live website. Paste the URL and add your tasks.
02
The moderator sees the screen and probes on behaviour as it happens: a hesitation, a wrong turn, a skipped step.
03
Sites that can't be embedded open in a new tab, with a floating panel that keeps the task and the conversation on screen.
04
Every session comes back with video and a speaker-labelled transcript, ready to tag, clip and query alongside the rest of your research.
How it works
Prototyping
Import your prototype
Connect Figma or upload assets.
AI study set up
AI drafts your study
Questions and flow created in minutes.
Explore AI Interviews AI drafts your study
Recruit
Recruit participants
Use your customers or tap the panel.
Explore Panel Management Recruit participants
Capture
Capture usability sessions
Video, audio, and screen share included.
Explore Interviews Capture usability sessions
AI repository
Synthesize instantly
AI highlights themes and creates clips for crits.
Explore AI Repository Synthesize instantly
Reporting & visualization Analyze from every angle
View prototype performance at a glance
Metrics
Track key usage metrics such as success rate, average duration, and misclick rate.
Timelines
See how long each screen took for users and areas where they had the most difficulty.
Paths & Click Maps
Identify the different routes users took to the target screen and view click maps for each.
Understand the why with user feedback
Recordings
Play back videos so you can watch and listen to people use your prototypes.
Transcripts
Get accurate transcription of users thinking aloud in over 30 languages.
Highlight reels
Clip key quotes and moments to turn into reels to share with your team.
MCP Connect research to your AI tools
Give Claude, ChatGPT, or Cursor direct access to your research repository. One connection to all your customer insights.
- 01
- Query your entire research library from any MCP-compatible AI tool
- 02
- Synthesize across studies, transcripts, and highlights in a single prompt
- 03
- Pull findings into PRDs, design reviews, and Slack threads mid-conversation
- 04
- PII redacted by default, with role-based permissions applied automatically
Terminal
claude mcp add --transport http great-question https://greatquestion.co/api/mcp/v1
“The unmoderated functionality is freaking AWESOME. It allowed my team to quickly get feedback on a small thing that would have otherwise taken a lot of time and money with another tool.”
Emily DrummUX Researcher
Hear what our customers say
“We'd have to employ somebody to do it because the amount of admin work it would create. That avoided cost alone makes Great Question worth paying for, let alone the less tangible but significant benefit of higher quality and faster turnaround on research.”
Rob BarrettHead of Innovation Portfolio, Experian
“Great Question has been instrumental in democratizing our user research practice…”
Jon DobrowolskiProduct Leader, Asana
“The combination of calendaring and scheduling with the templates and the repository solves all of our biggest research pain points. It’s our hub for research.”
Andy HugelierVP of Product, Opal
“Great Question has lived up to our expectations across the board and honestly exceeded some, especially with ease of use.”
Gāby VerderberUX Operations Manager, AppFolio
“Recruiting research participants from Respondent was insanely easy and having this inside Great Question saved a lot of time.”
Mary DuncanStaff Product Designer, M1
“We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question…”
Dani SandovalDirector of Design, Chipper Cash
“Now our researchers can actually self-service and do their own recruitment, which really opens up our research operations team to focus on continuing to build our panel of enterprise users instead of doing the day-to-day recruitment.”
A’verria MartinSenior Director of Product Research, Intelligence and Strategy, ServiceNow
“Great Question is the most advanced tool that I have seen so far to improve your research operations, and manage research projects and participants.”
Clemens W. Janssen, PhDLead UX Researcher, Nutrisense
“If you want to enable research to happen in a structured manner… you should have a look at Great Question.”
Elpida FragkouSenior ResearchOps Manager, Blinkist
“Recordings of discovery work… are extremely difficult to locate, if at all possible.”
Robert FreyUX Researcher, Simpson Strong-Tie
“Recruiting from Respondent’s panel right in Great Question allows us to screen and invite reliable candidates to our studies faster than other panels we’ve used.”
Taylor TamashiroResearch Operations Associate, HoneyBook
“Great Question is the only truly end-to-end research platform built with enterprise-grade governance in mind…”
Kory JeffreyPrincipal & Vice President - Technology, Inovia Capital
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás CareyVP of Product and Design, Brex
“We’re able to self-serve the entire research process, from pushing our data in and managing email outreach to conducting interviews and paying incentives.”
Tessa PollardResearch Operations Manager, Canva
“I really like how I can choose to blast out 100 recruitment emails all at once… That’s flexibility I didn’t have before with UserTesting.”
Brenna ZumbroSenior UX Researcher, Procare Solutions
“It’s really great for participant recruitment, which was a big hole in our process… Great Question has streamlined it for us.”
Stephanie SooStaff Product Designer, Sinch
“I would recommend Great Question for anyone who wants to get their customers voice into their design process…”
Jillian BergerHead of UX Research, MainStreet
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