“Great Question has been instrumental in democratizing our user research practice…”
Jon DobrowolskiProduct Leader, Asana
Product managers
Plug customer discovery into every product decision
Recruit real customers from your CRM, run any study without filing a research request, and query across every interview your company has ever done. Then share clips, highlights, and AI-generated summaries so evidence travels further than a Slack thread.
Trusted by 300+ customer-obsessed teams
The problem
Product Managers should be bringing the voice of the customer into every decision. But they’re blocked by slow, manual research which is locked away in specialist tools. By the time feedback arrives, a feature has already shipped and the roadmap has moved on.
The impact With Great Question
AI study setup
Define your goal and get a ready-to-launch study in minutes.
Lightning-fast recruitment
Reach your own customers instantly, or tap into external and AI panels.
Continuous discovery
Keep customer input flowing across the product cycle.
Prototypes and concepts
Test prototypes directly, capture real user behavior, and spot friction before development begins.
Recruit the right customers
Recruit the right customers instantly, from your own database or ours. Reach your existing users based on role, company, or product usage. Invite audiences with a simple self-serve link. Tap into a global B2B and B2C panel when you need reach. Screening, scheduling, and incentives handled for you. Explore recruitment
Run research quickly
Set up and launch studies in minutes with AI. Define your goal and get a ready-to-run study draft. Test concepts, prototypes, or messaging inside your users’ natural workflow. Launch short video interviews or surveys on demand. Build continuous discovery into every sprint.
Explore unmoderated testing
Share insights with impact
Deliver findings your team can use right away. AI summaries, themes, and structured results at your fingertips. Customer verbatims, highlight reels, and clips to bring insights to life. Search across studies or your entire repository with AI. Shareable outputs that keep product, design, and engineering aligned.
Explore AI Repository
How it works
Tell AI your goal
Validate a concept, test a prototype, or check messaging.
Explore Prototype Testing Tell AI your goal
AI drafts your study
Invite your own users, pull from your CRM, or tap into the panel, screening, scheduling, and incentives included.
Explore AI Interviews AI drafts your study
Run it instantly
With your own users or an AI-moderated panel for fast, low-risk decisions.
Explore Panel Management Run it instantly
Capture insights
Interviews, surveys, or prototype tests stored in one place.
Explore Interviews Capture insights
Share insights
AI-generated summaries and video highlight reels delivered to your team.
Explore AI Repository Share insights
Common Product Manager use cases
Concept testing
See which product ideas resonate before design or development.
Prototype testing
Watch real users interact with clickable prototypes inside their natural workflow.
Messaging validation
Check positioning, naming, and copy with target users before launch.
Continuous discovery
Keep a steady stream of user feedback flowing into product planning.
Case studies
Canva
“Great Question is a big part of how we build user centricity and our deep care for our community. It enables our teams to rally together around research.”
Miro
“Great Question got our attention because it’s built for the new generation of researchers. They’re doing what other tools have traditionally tried, which is build an end-to-end workflow for UX research, but they’re actually doing it in a way that’s sensible to researchers. You can see by the amount of detailed features that, as a researcher, you have to smile because they really get it.”
Brex
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
ServiceNow
“We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust…”
Enterprise-ready by design
SOC 2 Type II, GDPR, and CCPA compliance. Role-based permissions and enterprise controls mean you can open up research access without losing quality or oversight. Learn about Enterprise
Customer testimonials
“The combination of calendaring and scheduling with the templates and the repository solves all of our biggest research pain points. It’s our hub for research.”
Andy HugelierVP of Product, Opal
“Great Question has lived up to our expectations across the board and honestly exceeded some, especially with ease of use.”
Gāby VerderberUX Operations Manager, AppFolio
“Recruiting research participants from Respondent was insanely easy and having this inside Great Question saved a lot of time.”
Mary DuncanStaff Product Designer, M1
“We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question…”
Dani SandovalDirector of Design, Chipper Cash
“Now our researchers can actually self-service and do their own recruitment, which really opens up our research operations team to focus on continuing to build our panel of enterprise users instead of doing the day-to-day recruitment.”
A’verria MartinSenior Director of Product Research, Intelligence and Strategy, ServiceNow
“Great Question is the most advanced tool that I have seen so far to improve your research operations, and manage research projects and participants.”
Clemens W. Janssen, PhDLead UX Researcher, Nutrisense
“If you want to enable research to happen in a structured manner… you should have a look at Great Question.”
Elpida FragkouSenior ResearchOps Manager, Blinkist
“Recordings of discovery work… are extremely difficult to locate, if at all possible.”
Robert FreyUX Researcher, Simpson Strong-Tie
“Recruiting from Respondent’s panel right in Great Question allows us to screen and invite reliable candidates to our studies faster than other panels we’ve used.”
Taylor TamashiroResearch Operations Associate, HoneyBook
“Great Question is the only truly end-to-end research platform built with enterprise-grade governance in mind…”
Kory JeffreyPrincipal & Vice President - Technology, Inovia Capital
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás CareyVP of Product and Design, Brex
“We’re able to self-serve the entire research process, from pushing our data in and managing email outreach to conducting interviews and paying incentives.”
Tessa PollardResearch Operations Manager, Canva
“I really like how I can choose to blast out 100 recruitment emails all at once… That’s flexibility I didn’t have before with UserTesting.”
Brenna ZumbroSenior UX Researcher, Procare Solutions
“It’s really great for participant recruitment, which was a big hole in our process… Great Question has streamlined it for us.”
Stephanie SooStaff Product Designer, Sinch
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