“Great Question has been instrumental in democratizing our user research practice…”
Jon DobrowolskiProduct Leader, Asana
Marketers
Make research part of your marketing
Test positioning, website headlines, and campaign creative with your audience before you go live.
Trusted by 300+ customer-obsessed teams
The problem
Marketers move fast, but too often positioning and creative are based on instinct alone. Without embedding research, campaigns risk missing the mark, wasting budget and weakening brand impact.
The impact With Great Question
Positioning validation
Test narrative and messaging frameworks with your audience.
Website & headline testing
Find out which words drive clarity and conversion
Creative & copy testing
Compare ads, taglines, or social content before launch.
AI-powered analysis
Summaries and highlight reels that make results easy to act on.
Research that fuels better marketing
- 01
- Positioning tests Validate your story and value props with real buyers.
- 02
- Website optimization Test homepages, landing pages, and headlines for clarity and impact.
- 03
- Campaign creative Compare ad visuals, taglines, or subject lines before you spend budget.
- 04
- Copy refinement Sharpen campaign messaging, emails, and social posts with audience feedback.
Recruitment made simple
- 01
- Invite your own customers for audience-aligned insights.
- 02
- Pull target lists from your CRM.
- 03
- Tap into Great Question’s panel for consumer or B2B and B2C feedback worldwide.
- 04
- Screening, scheduling, and incentives, fully automated.
How it works
AI interviews
AI drafts your study
Structured flow and questions ready in minutes.
Explore AI Interviews AI drafts your studyRecruit participants
Recruit your audience
From your CRM or Great Question’s panel.
Explore Panel Management Recruit your audience
AI repository
Collect responses
Voice, video, and survey feedback tied directly to your assets.
Explore AI Repository Collect responses
AI repository
Analyze & share
AI highlights what resonates, what confuses, and why.
Explore AI Repository Analyze & share
Case studies
Canva
“Great Question is a big part of how we build user centricity and our deep care for our community. It enables our teams to rally together around research.”
Miro
“Great Question got our attention because it’s built for the new generation of researchers. They’re doing what other tools have traditionally tried, which is build an end-to-end workflow for UX research, but they’re actually doing it in a way that’s sensible to researchers. You can see by the amount of detailed features that, as a researcher, you have to smile because they really get it.”
Brex
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
ServiceNow
“We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust…”
Compliance and controls Enterprise-ready by design
SOC 2 Type II, GDPR, and HIPAA compliance. Role-based permissions and enterprise controls mean you can open up research access without losing quality or oversight. Learn about Enterprise
Customer testimonials
“The combination of calendaring and scheduling with the templates and the repository solves all of our biggest research pain points. It’s our hub for research.”
Andy HugelierVP of Product, Opal
“Great Question has lived up to our expectations across the board and honestly exceeded some, especially with ease of use.”
Gāby VerderberUX Operations Manager, AppFolio
“Recruiting research participants from Respondent was insanely easy and having this inside Great Question saved a lot of time.”
Mary DuncanStaff Product Designer, M1
“I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Dani SandovalDirector of Design, Chipper Cash
“Now our researchers can actually self-service and do their own recruitment, which really opens up our research operations team to focus on continuing to build our panel of enterprise users instead of doing the day-to-day recruitment.”
A’verria MartinSenior Director of Product Research, Intelligence and Strategy, ServiceNow
“Great Question is the most advanced tool that I have seen so far to improve your research operations, and manage research projects and participants.”
Clemens W. Janssen, PhDLead UX Researcher, Nutrisense
“Recordings of discovery work… are extremely difficult to locate, if at all possible.”
Robert FreyUX Researcher, Simpson Strong-Tie
“Recruiting from Respondent’s panel right in Great Question allows us to screen and invite reliable candidates to our studies faster than other panels we’ve used.”
Taylor TamashiroResearch Operations Associate, HoneyBook
“Great Question is the only truly end-to-end research platform built with enterprise-grade governance in mind…”
Kory JeffreyPrincipal & Vice President - Technology, Inovia Capital
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás CareyVP of Product and Design, Brex
“We’re able to self-serve the entire research process, from pushing our data in and managing email outreach to conducting interviews and paying incentives.”
Tessa PollardResearch Operations Manager, Canva
“I really like how I can choose to blast out 100 recruitment emails all at once… That’s flexibility I didn’t have before with UserTesting.”
Brenna ZumbroSenior UX Researcher, Procare Solutions
“It’s really great for participant recruitment, which was a big hole in our process… Great Question has streamlined it for us.”
Stephanie SooStaff Product Designer, Sinch
“Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Jillian BergerHead of UX Research, MainStreet
Trusted by 300+ customer-obsessed teams
See all customer storiesGet started
Ready to embed research into your marketing?
Join marketers using Great Question to validate messaging, test creative, and launch campaigns that connect the first time.