Panel management software

The research panel management software built for high-volume teams

Stop juggling spreadsheets, Calendly links, and incentive gift cards. Great Question's panel management lets you recruit, segment, and re-engage participants, all from one dashboard that talks to every study you run. Or skip the product entirely, and run your panel management through our MCP.

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Find the right customers for research

Recruit Create a unique panel for every study

Building your first panel? Our step-by-step guide to building a research panel covers recruitment, consent, and incentive design. This page covers the software that runs it.

Branded communications

Create branded landing pages for your whole panel, or a specific study.

Find the perfect match

Use our screener forms to build rich profiles of your candidates, and make it easy to find the right candidate every time.

Participants Segment, target, and re-engage without spamming your audience

Once you build your panel, you want to keep panelists engaged and not overwhelmed. That's all built in.

GDPR Compliant

Protecting participant data and double opt-ins from the start.

Contact frequency

Protect customers from too many requests for feedback with eligibility built in.

No apps or extensions

URL based research means there's no extra work for participants.

Filter Find the right candidate to answer your Great Question

highlight and tag interesting quotes from customers

Custom attributes

As users answer questions add tags to keep track of their preferences for future studies.

find the right candidates with easy filters

Filters

Select from standard or custom drop downs based on your requirements, use those filters to short list or invite directly to your study.

research eligibility settings

Eligibility

Don't overwhelm customers with too many requests. Set eligibility parameters all your own.

Thank you's Flexible incentives

01
Any country: Send incentives in the form of gift cards, charitable donations or debit cards to over 80 countries.
02
Pick your reward: Set up rewards as gift cards, debit cards, product discounts or let panelists choose charitable donations.
Learn more
global research incentives make it easy to reach customers no matter where they are
Customer stories

How teams use Great Question for panel management

“Within a matter of 5-7 minutes I have a study built and recruiting for me. It's awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Jillian Berger
Jillian BergerUX Researcher
“I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Dani Sandoval
Dani SandovalDirector of Design
“With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster.”
Emily Drumm
Emily DrummUX Researcher
“We've cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It's helped me streamline the recruitment and planning stages of our research.”
Sarah Stumme
Sarah StummeProduct Design Researcher

Recruit in days, not weeks.

By the numbers

How Asana increased customer conversations by 800%

Jon Dobrowolski, Product Leader at Asana
Jon DobrowolskiProduct Leader at Asana
Asana
45 product teams
supported by 1 research ops person
14 days → 2-3 days
recruitment timeline
4-6 quarterly → 2-3 weekly
customer conversations

From quarterly check-ins to weekly customer conversations.

Read the case study

Benefits Why Great Question?

Single tool for all research related tasks. Easy to use, easy to train, easy for research to make an impact.

Find the perfect candidate

Filter your candidate database with custom attributes, build shortlists to share with stakeholders and track response rates to help with future studies.

Respect customers' privacy

Manage consent when customers join your panel or participate in a study. Configure safeguards to ensure that no one is overcontacted or overpolled.

Branded assets

Build branded emails and landing pages to make recruiting a personal experience. Improve response rates and protect your brand communications all within Great Question.

Automate tedious tasks

With a single tool, you can build and manage your panel, track engagement, send incentives, schedule interviews, transcribe interviews, synthesize research and share findings. All in one place.

Integrate with ease

Bring in and sync data from other customer databases, to keep your research database up to date. Determine field level visibility upon setup.

Opt-in once or twice

Set up your preferred opt-in process. You can have people opt-in for a panel and individual studies or just for an individual study.

Get your team involved

Keep everyone up to date with your findings with email digests, observer accounts, and integrations into your workflow.

Make research visible

Get a birds-eye view of all the research going on to keep a pulse on what's being learned and who is being talked to.

Scale and democratize research

Help everyone in your team answer their greatest questions, while keeping track of how it's done to maintain your standards.

Buying guide How to choose panel management software

Four things to check before you commit. For a side-by-side of seven tools on these criteria, see our panel management software comparison.

Your own customers, or only a rented pool

Some tools only give you access to a third-party pool. To research your own users, you need software that holds them as a customer research panel, with their product and CRM data attached.

Consent and contact limits the system enforces

Opt-ins, opt-outs, and contact frequency should be enforced by the software, not tracked in a spreadsheet someone forgets to update.

Incentives in the countries you research in

Check that incentives pay out where your participants are, in the forms they want: gift cards, debit cards, or charitable donations.

Connected to the studies you run

The panel should feed your interviews, surveys, and tests directly, so participation history updates itself instead of sitting beside your studies.

Use cases Used by people who do research

Built for curious, customer-centric teams, trusted by researchers. Our platform is so easy, ANYONE can do great research. See how Great Question compares to standalone feedback tools like Qualtrics, Medallia, and Delighted in our customer feedback tools comparison.

View all use cases
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Start managing your research panel in under 10 minutes