What’s understanding your customers worth?

Great Question uses modular pricing for enterprise plans, so you only pay for what you need. You choose which modules you need (Research CRM, Research Methods, Research Repository), then pay per seat within each module. Start with one module and expand into the others over time. Self-serve plans start at $129/month or $1,290/year when purchased annually. Enterprise pricing is custom based on your team size and module selection.

We offer two tiers: self-serve and enterprise. Self-serve is $129/month or $1,290/year when paid annually, giving you access to core research methods (interviews, surveys, unmoderated prototype testing), your research panel, AI analysis, and the repository. Enterprise pricing is custom and unlocks additional methods like card sorting, tree testing, focus groups, and round robin interview scheduling, plus dedicated support, custom onboarding, advanced security features like SAML/SSO and audit logs, MCP access, and data governance controls. Book a demo for enterprise pricing.

No. You can purchase any module individually (Research CRM, Research Methods, or Research Repository) or all three together. Most customers start with one or two modules and expand as they see value. The average customer ends up consolidating 12 separate tools into our platform over time.

A seat is any team member who actively creates or manages research studies, recruits participants, or analyzes data. Observers and stakeholders who only view shared research findings don't require a paid seat.

No. People who only need to view research findings, watch recordings, or read insights from the repository get free access. You only pay for the people actively running research.

Yes. We offer a 14-day free trial with no credit card required. You can launch unlimited projects, use any research method, manage up to 5,000 customers in your panel, and get up to 20 hours of transcriptions per month during the trial.

Great Question integrates with Tremendous to send incentives to participants in 80+ countries. You fund an incentive wallet, set the amount per participant per study, and payments are sent automatically when a session is completed. You control exactly how much each participant receives.

If you need participants outside your customer base, we offer external recruitment through our panel of 6M+ B2B and B2C candidates (powered by User Interviews). You're charged per successfully recruited participant at near-cost pricing. Self-serve plans use pay-as-you-go credits. Enterprise plans get custom rates. Contact us for details.

UserTesting sells recruitment credits on an annual subscription that expire if unused. They charge a premium on top of their recruitment providers' costs, and using your own customers costs 75 session units. We charge per seat for the platform and keep recruitment credits at near-cost pricing. No expiring credits, no hidden markups.

Yes, and this is where most of our customers see the biggest ROI. 90% of qualitative UX research happens with your own customers. Connect your CRM (Salesforce, Snowflake, or via API), and you can filter, segment, and recruit directly from your customer database in minutes. No additional per-participant cost for recruiting your own customers.

Enterprise plans include everything in the self-serve plan plus: SAML/SSO, custom onboarding, dedicated customer success manager, advanced data governance controls (sub-workspaces, user permissions, data retention policies), audit logs, data obfuscation, and SLA guarantees.

Yes. You can review our DPA terms or request a standalone copy through our help center.

The average customer replaces 12 separate research tools with Great Question. Here's what real customers have saved:

Flight Centre saved $300-400K annually by consolidating their toolstack and scaling from 5 UserTesting seats to 136+ Great Question users.

Procare saved $15,000+ annually after switching from UserTesting, plus 7 hours per month on recruitment alone.