# Great Question pricing

> Machine-readable pricing for AI agents. Human version: https://www.greatquestion.com/pricing

## Plans

### Self-serve

- $129 per seat / month, or $1,290 per seat / year (2 months free!)
- Run studies, manage participants, and share insights all in one place.
- 2 months free when purchased on an annual plan.
- When billed annually get 2 months free. 5 seats max. Unlimited observer seats.

### Enterprise

- Custom pricing, annual plans only
- Scale research across your organization with governance built in.
- Custom pricing tailored to every organization.
- Your price reflects the modules, CRM size, and research workflows you need. 5 seats minimum. Unlimited observers & seats.

## What each plan includes

### Features

| Feature | Self-serve | Enterprise |
|---------|-----------|------------|
| Interviews, scheduling, surveys, prototype testing, blind studies | Yes | Yes |
| Observer rooms, unlimited observer seats | Yes | Yes |
| Focus groups, card sorting, tree testing | No | Yes |
| Round robin & rolling scheduling | Yes | Yes |
| Salesforce, Snowflake, Qualtrics, Databricks integrations | No | Yes |

### AI

| Feature | Self-serve | Enterprise |
|---------|-----------|------------|
| AI moderation (coming soon) | No | Yes |

### Research CRM (Add-on)

| Feature | Self-serve | Enterprise |
|---------|-----------|------------|
| Centralized participant panel | Yes | Yes |
| Segment and filter participants | Yes | Yes |
| Automated incentives | Yes | Yes |
| CSV import | Yes | Yes |
| External CRM sync | No | Yes |
| Candidate eligibility rules | No | Yes |

### AI Repository (Analyze)

| Feature | Self-serve | Enterprise |
|---------|-----------|------------|
| Centralized AI Repository | Yes | Yes |
| Highlights and AI tagging | Yes | Yes |
| Highlight & video reel creation | Yes | Yes |
| Project synthesis | Yes | Yes |
| AI global synthesis | No | Yes |
| Ask AI | No | Yes |

### MCP

| Feature | Self-serve | Enterprise |
|---------|-----------|------------|
| MCP (new) | Request access | Yes |
| Global synthesis | No | Yes |
| Project synthesis | Yes | Yes |

### Governance & Security

| Feature | Self-serve | Enterprise |
|---------|-----------|------------|
| Encrypted data, GDPR DPA | Yes | Yes |
| Granular access control, SSO & SCIM | No | Yes |
| Custom consent, data retention | No | Yes |

### Usage

| Feature | Self-serve | Enterprise |
|---------|-----------|------------|
| Research participants | 100 | Custom |
| Video storage | 100 hours | Custom |

### Support

| Feature | Self-serve | Enterprise |
|---------|-----------|------------|
| Help center & email (24/6) | Yes | Yes |
| Customer Success Manager, SLAs | No | Yes |
| Concierge migration, custom terms | No | Yes |

### Integrations

| Feature | Self-serve | Enterprise |
|---------|-----------|------------|
| Integrate with Slack, Figma, and 50+ tools | Yes | Yes |

### Add-ons

| Feature | Self-serve | Enterprise |
|---------|-----------|------------|
| User Interviews B2C + B2B participant panel | Add-on | Add-on |
| HIPAA compliance at every step of the research process | No | Add-on |

## FAQ

### How does Great Question pricing work?

Great Question uses modular pricing for enterprise plans, so you only pay for what you need. You choose which modules you need (Research CRM, Research Methods, Research Repository), then pay per seat within each module. Start with one module and expand into the others over time. Self-serve plans start at $129/month or $1,290/year when purchased annually. Enterprise pricing is custom based on your team size and module selection.

### What are the different plan tiers?

We offer two tiers: self-serve and enterprise. Self-serve is $129/month or $1,290/year when paid annually, giving you access to core research methods (interviews, surveys, unmoderated prototype testing), your research panel, AI analysis, and the repository. Enterprise pricing is custom and unlocks additional methods like card sorting, tree testing, focus groups, and round robin interview scheduling, plus dedicated support, custom onboarding, advanced security features like SAML/SSO and audit logs, MCP access, and data governance controls. Book a demo for enterprise pricing.

### Do I have to buy all three modules?

No. You can purchase any module individually (Research CRM, Research Methods, or Research Repository) or all three together. Most customers start with one or two modules and expand as they see value. The average customer ends up consolidating 12 separate tools into our platform over time.

### What counts as a "seat"?

A seat is any team member who actively creates or manages research studies, recruits participants, or analyzes data. Observers and stakeholders who only view shared research findings don't require a paid seat.

### Do you charge for observers or view-only access?

No. People who only need to view research findings, watch recordings, or read insights from the repository get free access. You only pay for the people actively running research.

### Is there a free trial?

Yes. We offer a 14-day free trial with no credit card required. You can launch unlimited projects, use any research method, manage up to 5,000 customers in your panel, and get up to 20 hours of transcriptions per month during the trial.

### How do participant incentives work?

Great Question integrates with Tremendous to send incentives to participants in 80+ countries. You fund an incentive wallet, set the amount per participant per study, and payments are sent automatically when a session is completed. You control exactly how much each participant receives.

### What does external recruitment cost?

If you need participants outside your customer base, we offer external recruitment through our panel of 6M+ B2B and B2C candidates (powered by User Interviews). You're charged per successfully recruited participant at near-cost pricing. Self-serve plans use pay-as-you-go credits. Enterprise plans get custom rates. Contact us for details.

### How does this compare to UserTesting's recruitment credits?

UserTesting sells recruitment credits on an annual subscription that expire if unused. They charge a premium on top of their recruitment providers' costs, and using your own customers costs 75 session units. We charge per seat for the platform and keep recruitment credits at near-cost pricing. No expiring credits, no hidden markups.

### Can I recruit my own customers instead?

Yes, and this is where most of our customers see the biggest ROI. 90% of qualitative UX research happens with your own customers. Connect your CRM (Salesforce, Snowflake, or via API), and you can filter, segment, and recruit directly from your customer database in minutes. No additional per-participant cost for recruiting your own customers.

### What's included in enterprise pricing?

Enterprise plans include everything in the self-serve plan plus: SAML/SSO, custom onboarding, dedicated customer success manager, advanced data governance controls (sub-workspaces, user permissions, data retention policies), audit logs, data obfuscation, and SLA guarantees.

### Do you offer a Data Processing Addendum (DPA)?

Yes. You can review our DPA terms or request a standalone copy through our help center.

### How does Great Question save money compared to our current setup?

The average customer replaces 12 separate research tools with Great Question. Here's what real customers have saved:

Flight Centre saved $300-400K annually by consolidating their toolstack and scaling from 5 UserTesting seats to 136+ Great Question users.

Procare saved $15,000+ annually after switching from UserTesting, plus 7 hours per month on recruitment alone.