Talk to your competitor's customers. Test products you haven't announced. Run NDA-bound diligence. Great Question hides your company name and your moderator's identity from the calendar invite all the way through the video call, so you get the real answer, not the one participants give to a vendor.
Typical UX research workflows and tools aren't suited to sensitive research that requires companies to conceal their identity. Company identity is designed to show during recruitment, the scheduling page, the booking confirmation, the consent form, the video URL, and the moderator's name on screen.
For competitive user research, NDA work, M&A diligence, and regulated industries, that leakage is the problem.
Most teams solve it with a fake Zoom account and fake profiles. Concealed identity studies solves it at the platform level.
With one quick setting change, your entire study and workflow is concealed.
Switch on "Conceal your identity" when you create a study, and Great Question removes your company name, logos, and moderator names across all touch points, in particular the video calls. It's the same workflow your team already uses with one extra checkbox at setup.
Great Question offers native videos with a neutral URL, empty metadata, and "Moderator" as the display name. All transcriptions and recordings are piped straight into your research repository.
Consent forms are signed, sessions are logged, recordings are stored under your existing data controls. Your legal, privacy, and security teams get the audit trail. SSO, role-based access, SOC 2, GDPR, and HIPAA-ready workflows all still apply.
Explore governance features
Connect your repository to Claude, Cursor, and the AI tools your team builds with. Ground every workflow in customer evidence.
Explore MCP!Test your product or a competitor's without tipping off participants. You get honest reactions instead of the answer someone gives when they realize they're on a call with the vendor.
Healthcare, financial services, insurance, and government teams run research where company affiliation would bias responses or create regulatory exposure.
Validate positioning for an unannounced product, run diligence ahead of an acquisition, or explore concepts under NDA.
Operate complete user research studies without the legal or ethical exposure to your company.
Research delivered 6x faster, 300+ studies annually, 10,000+ end users
“We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust.”
From single-digit contributors to 100+ people running research in year one
“One of the goals when we brought on Great Question was to grow the number of people comfortable running research. In that first year alone, we grew it from single digits to over 100 people running research at Brex.”
One ops person serves 45 teams as their “customer concierge”
“We went from this kind of long-ranging or highly strategic UXR work, and very little kind of day-to-day customer conversation, to immediate and constant customer conversation.”
2 of the Fortune 5 use Great Question
More than a repository. Lightning-fast recruitment, every research method, and centralized research repository.
Find the right participants from CRM or external panels
Launch prototype tests, card sorts, surveys, or interviews with human or AI moderation
AI-powered synthesis, tagging, and query on all data
Distribute insights instantly across your org
Every project compounds value, helping you plan smarter, go deeper, and deliver insights faster at scale.
A moderated study where the participant doesn't know the company or the moderator behind the research. It's sometimes called a blind study. The point is to strip brand and moderator identity from every surface the participant sees, so their feedback isn't biased by who's asking.
Competitive user research, pre-launch or NDA work, M&A diligence, and regulated industries where company affiliation creates legal or ethical exposure.
Fake Zoom hides the URL and leaks everything else: booking confirmations, reminder emails, consent forms, moderator names. Concealed identity studies strip identity from the full participant journey and keep the audit trail intact for legal and compliance.
Yes. External panels, double-blind recruiters, or your own sourcing all work.
Yes, it's currently available on Enterprise plans, but you can also book a demo and find out more.
See a concealed identity study and what a complete user research tool provides for your company.
