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Your customers from Salesforce, Snowflake or a CSV, or our research panel. Eligibility rules and contact limits apply to everyone.
Explore recruiting →AI UX Research Platform
Talk to your customers this week.
Find the right people in your CRM or our panel, run interviews with an AI moderator your team can steer, and share findings that cite every session. From Great Question, or the AI assistant you already use.
AskMon
Why do designers skip the handoff checklist?
QuestionsDrafted
ScreenerDrafted
RecruitTue
Omar HaddadProduct designerInvitedQualified
Mei TanakaDesign leadInvitedQualified
Daniela RuizUX designerInvitedQualified
+5 more qualified
InterviewWed
Moderator
When did you last skip the handoff checklist?
OmarLast sprint. The deadline moved and it felt like paperwork.
Moderator · follow-up
Which part felt like paperwork?
FindingsThu
The checklist arrives too late
By the time I see it, it's already in review.6 sessions· Omar, Mei, Nadia +3
Nobody owns it
Engineering thinks design does it, and vice versa.4 sessions· Daniela, Claire +2
“We used to have a bottleneck where only certain folks knew how to run research.”
Nicolás Carey, VP of Product and Design, BrexTrusted by 300+ customer-obsessed teams
Why most teams struggle to do great research
Recruitment takes weeks
Ad-hoc recruiting across disconnected tools: slow to start, high no-shows, impossible to scale.
Insights are scattered
Spread across a dozen tools, findings get lost and studies get repeated.
Non-researchers lack guidance
No standard process, no right tools: PMs and designers wing it or wait.
Scaling research feels risky
Participant data in spreadsheets means consent, PII and permissions fall through the cracks.
From a question to findings your team trusts.
Great Question is an AI UX research platform: recruiting, interviews and analysis in one place, so nothing gets lost between tools.
Interview
Interviews that follow up
An AI moderator runs the conversation and asks follow-ups based on each answer. Or run it yourself, with your team watching from an observer room.
Explore AI-moderated interviews →Share
Findings with the receipts
Themes, summaries and highlight reels, each citing the sessions and quotes behind it.
Explore the repository →
Not just interviews:View all methods →
Everything behind great research.
The tools, context and controls, in one platform.
Researcher controlsSet the guide and the guardrails. The AI moderator digs deeper while you stay in control.20+ native integrationsSalesforce, Snowflake, Slack, Figma, Zoom and more, so every study stays connected to your team.Evidence-backed insightsTrace every finding back to the quotes, recordings and customer moments behind it.Participant recruitmentYour customers or our research panel, with screening, scheduling and incentives in one flow.Shareable reportsTurn conversations into themes, summaries and highlight reels your team can act on.MCP serverCreate studies, recruit participants and search your research from the AI tools you already use.
Run it from the AI assistant you already use.
- Design a study, build the screener and invite participants without leaving the chat.
- Every step runs in Great Question, with the same rules and permissions as the app.
- Ask across every past study and get answers that cite the sessions.
Through the Great Question MCP server, included with Enterprise plans.
ClaudeGreat Question connectedSet up 8 interviews on why designers skip the handoff checklist.
search_candidates214 foundcreate_interview_studyDraftedadd_interview_participant8 addedDrafted Why designers skip the handoff checklist and added 8 of the 214 people who fit. Want me to send the invites?Open in Great Question ↗
Research anyone can run, on rules you set.
Let PMs and designers talk to customers without losing control of who gets contacted, what they see, or where the data goes.
NameHidden for your roleHidden for your roleEligibility
- Omar H.Senior product designero*****@harbor.ioo*****@harbor.io
- Mei T.Design leadm*****@lumen.appm*****@lumen.app
Nadia R.Design systems leadn*****@kite.con*****@kite.coOpted outCandidate consent rule- Daniela R.UX designerd*****@fernhill.cod*****@fernhill.co
1 held back by your eligibility rulesSend 3 invites
Eligibility rules
Decide who can be invited, across every study.
Contact limits
Nobody gets over-asked, whichever team is asking.
PII by role
Admins decide which roles can see candidate details.
Compliant
SOC 2 Type II and GDPR, with HIPAA as an Enterprise add-on.
“The reason we went with Great Question is because of its ability to set guardrails and have governance in the research process.”
A’verria Martin, Sr. Director of Product Research, Intelligence and Strategy, ServiceNowTeams that put customers in the room.
10 → 100+people running research at Brex
2 weeks → 2–3 daysto reach customers at Asana
3×research participation at AppFolio
How Brex grew from 10 to 100+ people running research.Customer story →
How Asana cut the time to reach customers from 2 weeks to 2–3 days.Customer story →
How AppFolio tripled research participation.Customer story →
How Canva builds user-centricity securely and at scale.Customer story →
Why Miro switched to Great Question.Customer story →
How ServiceNow scales research at the speed of AI.Customer story →
How Simpson Strong-Tie consolidated tools and halved time to insights.Customer story →
Built for enterprise security and privacy.
Encryption, role-based access, PII by role and SSO across the platform.
- SOC 2 Type IIIndependently audited controls for your customer data.Audited
- GDPRConsent forms in your studies. Data deleted on request.Compliant
- HIPAAA signed BAA, and 15-minute sessions for anyone who can see PII.Enterprise add-on
Talk to your first customers this week.
Start a free study, or book a demo and we'll show you around.
Research reads worth your time
Practical guides, expert perspectives, and product updates to help you run better research and ship with confidence. View all articles →
Frequently asked questions
What is UX research software?
UX research software is a platform that helps teams plan, recruit for, conduct, and analyze user research studies in one place. Instead of using separate tools for participant recruiting, interview scheduling, note-taking, and insight sharing, UX research software brings the full workflow into one system so teams can move faster and keep insights organized.
Who uses Great Question?
Product managers, designers, UX researchers, and research ops teams from early-stage startups to Fortune 5 enterprises. Common buyers include B2B SaaS product teams, enterprise research ops leaders, and solo researchers scaling research across multiple teams.
Do you offer a free trial?
Yes. You can start a free study with AI in under 5 minutes, no credit card required. For full access including external panel recruitment and enterprise features, book a demo with our team.
Is Great Question secure for enterprise teams?
Yes. Great Question is SOC 2 Type II certified and GDPR-compliant, with HIPAA compliance available as an Enterprise add-on and regular third-party penetration testing. Enterprise customers include companies in financial services, healthcare, and government.
Can non-researchers use Great Question?
Yes. Guided workflows, and built-in templates let product managers, designers, and marketers run research without formal training. Research ops and governance controls keep quality consistent across teams.
Can I create a customer research panel?
Yes, and this is where most of our customers see the biggest ROI. 90% of qualitative UX research happens with your own customers. Connect your CRM (Salesforce, Snowflake, or via API), and you can filter, segment, and recruit directly from your customer database in minutes. No additional per-participant cost for recruiting your own customers.
What are the best user research tools in 2026?
The best user research tools combine recruitment, study setup, and AI analysis in one workflow. Great Question is the only platform that handles all three for product, design, and research teams - without needing to pay separately for a recruitment tool, a testing tool, and a repository. In March 2026, Great Question introduced a comprehensive MCP that now means you can create, operate, analyze and run research directly from your AI tools like Claude, Cursor, ChatGpt and more.
The average customer replaces 12 separate research tools with Great Question. Here's what real customers have saved: Flight Centre saved $300-400K annually by consolidating their toolstack and scaling from 5 UserTesting seats to 136+ Great Question users. Procare saved $15,000+ annually after switching from UserTesting, plus 7 hours per month on recruitment alone.
Does Great Question work with AI assistants like Claude?
Yes. Great Question offers an MCP (Model Context Protocol) server so AI assistants can securely query your research repository: pulling studies, transcripts, highlights, and insights: without leaving the chat. You can also run research directly from Claude, Cursor, ChatGPT, schedule participants, send invites, set up studies, and take 130+ actions with the MCP, without ever visiting the Great Question platform.