Democratizing customer research
We're on a mission to make that a reality.
Our mission
Talking to your customers to truly understand them is the basic building block of building something great. Yet 95% of the companies we talked to said they're not doing any, or not enough, customer research.
So what was holding them back?
Most companies today aren't setup with the systems to make customer research a part of their decision-making processes. When you make it hard to do customer research — whether it's a customer interview, prototype test, or survey — you make it easy to make decisions that don't meet the needs of your customers.
We're changing this.
Great Question unifies the entire research process — from recruitment and scheduling to interviews, analysis, and sharing — in one AI-powered platform built for researchers, product designers, product managers, and more.
We're helping enterprises remove friction and scale research across their organizations, turning insights into a shared, always-on capability. Just as Figma democratized design, we're democratizing research. Because when everyone can engage with customers, companies build faster, smarter, and with greater impact.
Our values Our Values: C.R.A.F.T.
We're building a great product and a great place to work, fueled by a great team built on these values.
Customer Obsessed
We are obsessed with understanding our customers, not just pleasing them. We uncover the why behind their needs and then figure out how we can address them to drive business progress.
Relentless Prioritization
We focus on the work that moves the needle for the business and our customers. We protect time and attention fiercely, and ensure what we ship actually matters. We use research to accelerate innovation and reduce risk.
Always Great
We continuously raise the bar. We don't tolerate mediocrity. We balance speed with rigor, shipping often but never carelessly.
Froth
We create space for fun, play, and appreciation with each other and with our customers. We take the work seriously, but never ourselves.
Trust in Action
We build trust through openness, candor, and kindness. We honor our commitments as promises, showing authenticity, ownership, and follow-through. We lead with solutions, communicate with clarity, and close the loop with empathy and reliability.