An agentic AI-moderated prototype test: the task panel and think-aloud transcript beside a participant testing a travel-booking prototype on camera
Qual and quant research

Run your research method of choice

Launch interviews, surveys, unmoderated prototype tests, focus groups, and online tasks faster.

Pick your proven method

Easily recruit participants for every study and synthesize your findings – all in Great Question, your home for UX research.

The Create new study dialog in Great Question listing agentic, moderated, and unmoderated study types

Build detailed participant profiles with screeners

Set qualification rules, then let automation handle the sorting. Tag answers as qualifying or disqualifying, route participants with display logic, and more.

Setting up a screener in Great Question, with answer options, logic, and answer tagging on each question

Analyze research data in one place

Analyze and synthesize your findings with tags, then turn those tags into highlight reels to easily share customer insights with your team.

An AI Synthesis study overview beside its major themes, each theme backed by numbered supporting quotes

One platform Why Great Question?

Unified solution

Recruit participants, conduct research, send incentives, and analyze findings in one platform.

Faster study launches

No matter the method you choose, you can launch a study and start getting participants in minutes, not days.

Different methods support more research

Some folks love qual, others love quant. No matter your preference, it’s easy to launch research.

A clearer picture of your research panel

Turn each survey answer into an attribute and make participant filtering a breeze.

Global incentives

Automatically send global research incentives in your participants’ local currencies upon completion of a study, no matter the method.

Findings easily synthesized

Transcribe interviews automatically and highlight and tag important parts. Synthesize those findings by grouping tags and building insights.

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See the all-in-one UX research platform in action

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