The usability testing platform that works with your customers
Most usability testing tools lock you into one method. Great Question runs unmoderated tests, moderated interviews, prototype tests, card sorts, and surveys, all with your own customers, not a panel of strangers.
Trusted by 300+ customer-obsessed teams
One tool built for every usability test.
The average team evaluating usability testing platforms ends up juggling three or four of them: one for prototype testing, one for moderated interviews, another for surveys, and something else for participant recruitment.
Each tool has its own panel, its own repository, and its own price tag. Great Question replaces all of them. Run every method from one platform, keep all your data in one place, and recruit from the customers.
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Every usability testing method built in
Pick the right method for the question. Switch between them without switching tools.
Run live usability sessions with the people who matter
Moderate 1:1 sessions directly in Great Question with your own customers. Native video, live transcription in 30+ languages, and AI-generated highlights so you spend time on the conversation, not the admin.
Explore interviews
Scale usability research without scaling your team
Let Great Question's AI moderator run structured interviews for you. It asks follow-up questions, probes for depth, and synthesizes themes across every session, so you can run 50 usability studies a quarter without 50 scheduling calls.
Coming soon - register now!
MCP integration Bring customer insights into any AI tool your team uses
Connect your repository to Claude, Cursor, and the AI tools your team builds with. Ground every workflow in customer evidence. Explore MCP
Analysis, structure, and scale
Understand where users get stuck, not just if they do
Track success rates, misclick rates, average task duration, and user paths on every prototype test. See exactly where friction is happening, not just a pass/fail score.
Explore unmoderated testing
Build navigation your users actually understand
Run open or closed card sorts to validate your information architecture before you build. AI groups responses into patterns so you can see consensus in minutes, not days.
Explore card sorting
Validate your IA before it costs you a redesign
Test whether users can find what they're looking for in your structure. Get task success rates, first-click analysis, and directness scores, all without touching a prototype.
Explore tree testing
Pair qualitative testing with quantitative signal
Send research-grade surveys with skip logic and screeners to the same panel you recruit for usability tests. Synthesize survey results alongside interview recordings in one AI-powered repository.
Explore surveysRecruitment Test with your customers
Most usability testing platforms force you to rely on a third-party panel. That's fine for some studies, but not when you need real product users, customer segments, or specific personas. Great Question lets you recruit from your own CRM, your product, or your existing customer database. Or tap our panel of 6 million+ vetted participants when you need reach. Either way, recruitment lives inside the same platform you use to run the test. Explore our research CRM · Explore participant management
AI repository Every usability test feeds one shared insight base
Every session recording, transcript, and insight from every method goes into the same AI-powered repository. Ask questions across all your usability data at once. Surface themes across 50 sessions in seconds. Build highlight reels your team will actually watch.
- 01
- AI-generated summaries after every session
- 02
- Cross-study synthesis "What friction did users hit in onboarding across all Q2 studies?"
- 03
- Clipping and reel-building for stakeholder share-outs
- 04
- Tags, themes, and sentiment surfaced automatically
How Asana increased customer conversations by 800%
From quarterly check-ins to weekly customer conversations.
Read the case study
Platform overview Great Question connects every step of usability research
Recruit
Find the right participants from your CRM or our external panel.
Run
Launch prototype tests, card sorts, surveys, or interviews with human or AI moderation.
Analyze
AI-powered synthesis, tagging, and cross-study query on all data.
Share
Distribute insights instantly across your organization.
Frequently asked questions
What usability testing methods does Great Question support?
Great Question supports unmoderated prototype testing, moderated interviews, AI-moderated interviews, card sorting, tree testing, and surveys. Every method is built natively into the platform, you don't need separate tools or integrations to use them together.
Can I recruit my own customers for usability tests?
Yes. Great Question connects to your CRM so you can recruit directly from your own customer base, product users, or any contact list. You can also tap our panel of 3 million+ vetted participants when you need external reach. Either way, recruitment, scheduling, and incentives are handled inside the platform.
What does the AI do in Great Question?
Great Question's AI helps at every stage of the research process. It can draft study guides and tasks, generate session summaries and transcripts, surface themes across multiple sessions, clip highlight reels, and answer questions across your entire research repository. It's not a chat layer on top of your data, it's embedded into the workflow.
Does Great Question integrate with Figma?
Yes. For prototype testing, you can import Figma prototypes directly into a study. Participants interact with the live prototype while Great Question captures click maps, paths, recordings, and task metrics.
Are you SOC 2 compliant?
Yes, we have completed our SOC 2 Type 2 examination. This represents our organization's commitment to security for our customers' data.
How do you track incentives sent outside of Great Question?
Our integration with the incentive platform Tremendous allows our customers to send incentives to over 80 countries worldwide. For those customers that would prefer to send their incentives in a different system, it's easy to update the status of those incentives on each study participant.
Is it easy to share research across my organization?
It's easy in Great Question to share your research findings via our Slack integration, or you can easily tag and compile findings in our research repository. This is all part of the platform.