- Salesforce
- Respondent
- Snowflake
Bring your own. Or recruit from ours.
A user research CRM that already knows your customers
Import your own customers into Great Question's user research CRM, or recruit from 6M+ verified participants. Every study adds to their profile and your targeting gets sharper over time.
Trusted by 300+ customer-obsessed teams
Build your own participant panel, or recruit from ours
Import your own customer data
Upload via CSV or pull directly from Salesforce, HubSpot, Snowflake, or Zapier. Your existing customer data becomes a research panel in minutes.
Recruit from our market panel
Access 6M+ verified B2B and B2C participants across 150+ countries, right inside Great Question. When your own panel isn't the right fit, they're a few clicks away.
“Now our researchers can actually self-service and do their own recruitment, which really opens up our research operations team to focus on continuing to build our panel of enterprise users instead of doing the day-to-day recruitment.”
From a four-month recruitment queue to under a week.
Explore the case studyRecruitment emails that go out from your domain, with your branding
Participants see your logo, your email address, your landing page. Automatic reminders and follow-ups run on their own, so participation stays high without you chasing anyone.
Study management Schedule every study type without the back and forth
Handle 1:1, collective, or round-robin sessions, sync researcher calendars, and keep rolling research moving with continuous availability. Participants can propose their own times, which cuts most of the scheduling friction.
Participant profiles that get richer with every study
Every study automatically adds to participant records. Screener responses, study history, custom attributes. Run enough studies and your panel knows your users better than any spreadsheet ever could. Upload lists with unlimited custom attributes, and add new attributes. Filter using CRM eligibility, demographic data, and more.
Qualify the right customers with screener surveys
Send a screener before any study. Qualified candidates move forward automatically; the rest don't. Screener responses save as profile attributes, so next time you need the same segment, you're not starting from scratch.
Protect your participants’ data & privacy
Manage informed consent, opt-ins, and eligibility limits to protect user privacy and prevent over-contacting. Stay SOC 2, GDPR, and HIPAA compliant at every step.
