“Great Question has been instrumental in democratizing our user research practice…”
Jon DobrowolskiProduct Leader, Asana
UX researchers
Research without the admin overhead
Recruit, schedule, and analyze in one platform, so you can trade coordination headaches for actual insights.
Trusted by 300+ customer-obsessed teams
The problem
Running studies shouldn’t feel like running operations. Researchers spend hours wrangling tools, chasing participants, and formatting reports. Time that could be spent making an impact.
The impact With Great Question
Faster setup with recruitment, scheduling, and incentives handled.
All methods connected so you don’t need five different tools.
Access a global B2B and B2C panel when you need broader reach.
Insights delivered instantly with AI-powered analysis.
Research methods, minus the tool sprawl
Run moderated or unmoderated studies you need without hopping between platforms: Interviews & usability tests: Live, recorded, transcribed, and summarized automatically. Surveys & card sorts: Test concepts, messaging, and navigation. Prototype testing: Watch users click through designs to spot friction early. Continuous discovery: Keep a steady stream of insights flowing into your repository. Explore unmoderated testing
Recruitment without the chaos
Stop juggling spreadsheets, panels, and calendars. Import your own lists or connect your CRM. Share a link for self-recruitment. Tap into our external panel for B2B and B2C audiences. Let automated scheduling and incentive payouts do the chasing for you.
Explore recruitment
Insights that tell the story
Don’t just capture data, make it stick. AI-generated transcripts and summaries. Theme analysis backed with quotes and video clips. Highlight reels for stakeholder buy-in. Slack and email integrations to keep the team in the loop.
Explore AI Repository
How it works
Methods
Set up your study
Choose your method and objectives, or start from a template.
Explore AI Repository Set up your study
Recruitment
Recruit with ease
Invite your own users, pull from your CRM, or tap into the panel, screening, scheduling, and incentives included.
Explore External Candidates Recruit with ease
User interviews
Run sessions
Capture interviews, tests, and surveys with voice, video, and screen share.
Explore User Interviews Run sessions
AI analysis
Get instant analysis
AI delivers transcripts, summaries, and themes in minutes.
Explore AI Analysis Get instant analysis
Insights
Share insights
Create highlight reels and push findings to Slack, email, or your repository.
Explore Highlight Reels Share insights
Case studies
Canva
“Great Question is a big part of how we build user centricity and our deep care for our community. It enables our teams to rally together around research.”
Miro
“Great Question got our attention because it’s built for the new generation of researchers. They’re doing what other tools have traditionally tried, which is build an end-to-end workflow for UX research, but they’re actually doing it in a way that’s sensible to researchers. You can see by the amount of detailed features that, as a researcher, you have to smile because they really get it.”
Brex
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
ServiceNow
“We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust…”
Customer testimonials
“The combination of calendaring and scheduling with the templates and the repository solves all of our biggest research pain points. It’s our hub for research.”
Andy HugelierVP of Product, Opal
“Great Question has lived up to our expectations across the board and honestly exceeded some, especially with ease of use.”
Gāby VerderberUX Operations Manager, AppFolio
“Recruiting research participants from Respondent was insanely easy and having this inside Great Question saved a lot of time.”
Mary DuncanStaff Product Designer, M1
“We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question…”
Dani SandovalDirector of Design, Chipper Cash
“Now our researchers can actually self-service and do their own recruitment, which really opens up our research operations team to focus on continuing to build our panel of enterprise users instead of doing the day-to-day recruitment.”
A’verria MartinSenior Director of Product Research, Intelligence and Strategy, ServiceNow
“Great Question is the most advanced tool that I have seen so far to improve your research operations, and manage research projects and participants.”
Clemens W. Janssen, PhDLead UX Researcher, Nutrisense
“If you want to enable research to happen in a structured manner… you should have a look at Great Question.”
Elpida FragkouSenior ResearchOps Manager, Blinkist
“Recordings of discovery work… are extremely difficult to locate, if at all possible.”
Robert FreyUX Researcher, Simpson Strong-Tie
“Recruiting from Respondent’s panel right in Great Question allows us to screen and invite reliable candidates to our studies faster than other panels we’ve used.”
Taylor TamashiroResearch Operations Associate, HoneyBook
“Great Question is the only truly end-to-end research platform built with enterprise-grade governance in mind…”
Kory JeffreyPrincipal & Vice President - Technology, Inovia Capital
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás CareyVP of Product and Design, Brex
“We’re able to self-serve the entire research process, from pushing our data in and managing email outreach to conducting interviews and paying incentives.”
Tessa PollardResearch Operations Manager, Canva
“I really like how I can choose to blast out 100 recruitment emails all at once… That’s flexibility I didn’t have before with UserTesting.”
Brenna ZumbroSenior UX Researcher, Procare Solutions
“It’s really great for participant recruitment, which was a big hole in our process… Great Question has streamlined it for us.”
Stephanie SooStaff Product Designer, Sinch
Trusted by 300+ customer-obsessed teams
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