Research Blog

Building the right thing

October 7, 202612 min

The best user research recruitment tools in 2026, compared by price and panel

12 user research recruitment tools compared by recruitment model, panel and pricing: panels, own-customer CRMs and intercepts. Prices checked October 2026.

October 5, 202611 min

8 User Interviews alternatives for research recruitment in 2026

8 User Interviews alternatives for research recruitment, compared on panel, pricing and what each does beyond finding participants. Prices checked October 2026.

October 2, 20269 min

Most “digital twins” in research are synthetic users with a better name

Synthetic users and digital twins get used interchangeably. They come from different fields and fail in different ways. Here's what the research says.

August 20, 20265 min

Great Question now has its own agentic moderator

An agentic moderator that holds a real conversation, adapts to what participants say, and returns the recording and transcript to the study you already work in. Live now for interviews, surveys and prototype tests.

Great Question Ask AI: querying an interview study from a sidebar, with answers cited back to the transcript.
August 9, 20265 min

Great Question AI: the research platform your AI can actually run

Ask AI answers questions across one study or your whole repository, every quote cited. An AI moderator runs interviews, and the MCP lets Claude run research.

August 4, 202628 min

Best user research tools in 2026: 26 platforms compared

Compare 26 user research platforms in 2026 on research methods, AI moderation, recruitment, security, and starting price. Ten in-depth profiles plus a buyer's checklist.

August 3, 20266 min

The AI vs. human dilemma: How to make the right call for research

AI insights leader and trained psychologist Noam Segal breaks down his tried-and-true decision framework for when to use AI-first vs. human-first research.

August 3, 20265 min

When research participants aren't who they say they are

How to recognise, prevent and respond to participant fraud in online qualitative UX research, including AI-generated, bot and deepfake participants.

August 3, 202629 min

Product feedback tools: 10 platforms to collect and act on customer insights in 2026

Compare 10 product feedback tools for 2026 on AI analysis, recruiting your own customers, and starting price, and see how teams like ServiceNow consolidate feedback.

July 22, 20268 min read

New AI user research tools and features - updated monthly!

A running log of the latest AI user research tools and features in 2026: new launches, AI updates from every major platform, and what actually matters about each. Updated monthly.

July 21, 20266 min

Drowning in data, starving for insight: how to actually understand the "why"

You can have all the data and still miss the 'why.' Hannah Shamji on getting past surface metrics to how customers actually make decisions.

July 15, 202628 min

26 Claude skills that turn AI into your UX research assistant

26 Claude skills that turn AI into a UX research assistant, from planning and recruiting to analysis, quality checks and reporting.

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