Research Blog

Building the right thing

Webb image of celestial fireworks of gas and light around a forming star.
Great Question Ask AI: querying an interview study from a sidebar, with answers cited back to the transcript.
Webb · Celestial Fireworks · 2024 · NASA
August 9, 20265 min

Great Question AI: the research platform your AI can actually run

Great Question AI is a GPT-4-powered assistant that helps level up your research synthesis and simplify your research operations. Try it free for 30 days.

Chandra and Webb composite of the Pillars of Creation in the Eagle Nebula.
Comparison

User Research Tools

Which ones actually replace a multi-tool stack

Webb · Pillars of Creation · 2024 · NASA
August 4, 20265 min

Best user research tools in 2026: 22 platforms compared

Compare 22 user research platforms in 2026 on research methods, AI features, recruitment, and security. Ten in-depth profiles plus a buyer's checklist. Updated quarterly.

Webb view of the cosmic tornado, a glowing herbig-haro outflow beside a distant galaxy.
Article

Participant Fraud

spot the red flags before fabricated stories reach your findings

Webb · Cosmic Tornado · 2025 · NASA
August 3, 20265 min

When research participants aren't who they say they are

How to recognise, prevent and respond to participant fraud in online qualitative UX research, including AI-generated, bot and deepfake participants.

Chandra and Webb composite of the Pillars of Creation in the Eagle Nebula.
Comparison

91

Product feedback tools to a shortlist

Webb · Pillars of Creation · 2024 · NASA
August 3, 20265 min

Product feedback tools: 9 platforms to collect and act on customer insights in 2026

Compare the 9 best product feedback tools for 2026, from AI-powered analysis to feature voting, and see how teams like ServiceNow consolidate feedback.

Webb image of celestial fireworks of gas and light around a forming star.
Article

AI Research Tools

What shipped this month, and which AI you can actually audit

Webb · Celestial Fireworks · 2024 · NASA
July 22, 20268 min read

New AI user research tools and features - updated monthly!

A running log of the latest AI user research tools and features in 2026: new launches, AI updates from every major platform, and what actually matters about each. Updated monthly.

Webb COSMOS-Web deep field crowded with galaxies of every shape.
Article

The customer why

stop asking why, ask what happened instead

Webb · COSMOS-Web · 2025 · NASA
July 21, 20266 min

Drowning in data, starving for insight: how to actually understand the "why"

You can have all the data and still miss the 'why.' Hannah Shamji on getting past surface metrics to how customers actually make decisions.

Webb image of an immense stellar jet on the outskirts of the Milky Way.
Article

Claude for UX Research

17 skills that make AI a research assistant

Webb · Stellar Jet · 2025 · NASA
July 15, 202621 min

17 Claude skills that turn AI into your UX research assistant

17 Claude skills that turn AI into a UX research assistant, from planning and recruiting to analysis and reporting, with the prompts to set each up.

The spiral galaxy IC 4709, a faint halo and swirling disk crossed by a dark dust lane surrounding a bright active galactic nucleus.
Article

Contextual inquiry

The workflow people can't describe from memory

Hubble · IC 4709 · 2024 · NASA
July 7, 20266 min read

Contextual inquiry: what it is and when to use it

Contextual inquiry is a research method where you observe users in their actual environment. Here's what it tells you that interviews can't, and when it's worth the extra effort.

Composite image of the Crab Nebula supernova remnant in X-ray and infrared light.
Article

PII in Research Ops

protecting participant data by default

Webb · Crab Nebula · 2024 · NASA
July 7, 20266 min

How to protect PII in your research operations

How to protect personally identifiable information in research operations: practical steps for consent, storage, access, and retention.

Webb detail of an actively forming star system with bright outflows and dark dust lanes.
Article

Prototyping with AI

Rebuild the artifact, then test it against something real

Webb · Lynds 483 · 2025 · NASA
July 6, 20268 min read

When AI removes the handoff between research, design, and engineering

Dr. Andrew Muir Wood on what changes when AI collapses research, design, and engineering into one role, and how to prototype, test, and keep judgment sharp.

Webb near-infrared view of the Flame Nebula, glowing dust columns against deep space.
Comparison

AI Synthesis Tools

The tool that ran the study is the one that can explain it

Webb · Flame Nebula · 2025 · NASA
June 28, 202610 min

Best AI research synthesis tools in 2026: 8 platforms compared

The 8 best AI research synthesis tools for qualitative research in 2026, compared on what they actually do, where they break down, and who each one fits.

Swirling, paint-like clouds of red, green, and blue gas forming the planetary nebula Kohoutek 4-55, the glowing shell cast off by a dying star.
Comparison

Concept Testing Tools

Two categories, ten platforms, and how to tell which one you need

Hubble · Kohoutek 4-55 · 2025 · NASA
June 28, 202612 min

Best concept testing tools in 2026: 10 platforms compared

The 10 best concept testing tools in 2026, compared on methods, strengths, and limits, so you can match the right platform to your product or market research.

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