Building the right thing
AI research workflows
The jobs research teams run against their own data through Claude, ChatGPT, Cursor or Copilot, each with the prompt, the tools it calls and where you sign off.
See the workflowsThe Practical Guide to Research Panel Management
The real work of managing a research panel: continuous recruitment, engagement without conditioning, clean data, and the KPIs that matter.
Download the guideHow are product builders using MCPs in 2026?
How 113 product and research professionals across 90+ companies are bringing their research into Claude, ChatGPT, and Cursor through MCP.
Read the reportThe UX research security and governance guide
A practical guide to getting a UX research platform through security and procurement review. Includes a free interactive toolkit: a deep-research prompt, a fillable vendor scorecard, and the exact questions to ask.
Read the guideThe ultimate guide to UX research with MCP
The Great Question MCP server connects your research repository to your AI client of choice. Every study, every transcript, every highlight, every insight.
Read the guide
Four ways to build a synthetic user (I tried all of them)
Almost no one is building a synthetic user publicly and telling you what they're finding. So that's what we're doing, across four editions, start to finish. Read part 2.
Read part 2We tried to grade our synthetic users against real people.
Almost no one is building a synthetic user publicly and telling you what they're finding. So that's what we're doing: across four editions, start to finish. Read part 3.
Read part 3We built a synthetic user skill. It's now yours.
Almost no one is building a synthetic user publicly and telling you what they're finding. So that's what we're doing: across four editions, start to finish. Read part 4, our final edition.
Read part 4We're building a synthetic user in public. This is our live experiment.
Almost no one is building a synthetic user publicly and telling you what they're finding. So that's what we're doing, across four editions, start to finish.
Read part 1Should you use synthetic users?
We spent 4 weeks building synthetic personas from our own research data and publishing what we found. Get all 4 parts in your inbox.
Subscribe for all 4 partsHow are product builders using AI in 2026?
The tools 113 product and research professionals use, how often, and what they do with them.
Read the reportUX Research with MCP: The Ultimate 2026 Guide
The guide to running UX research from inside Claude, Cursor, or ChatGPT.
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