Research Assets

Building the right thing

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Guide

UX Research with MCP: The Ultimate 2026 Guide

The guide to running UX research from inside Claude, Cursor, or ChatGPT.

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Report

How are product builders using AI in 2026?

The tools 113 product and research professionals use, how often, and what they do with them.

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Hubble image of N 49, the wispy remains of a supernova in the Large Magellanic Cloud.
Guide

UX research data governance & security guide

The checklist, vendor questionnaire, and compliance language research and ops teams use to clear a security review fast.

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Three star-forming galaxies of the SDSSCGB 10189 group tangled together mid-collision, with fainter, more distant galaxies scattered across the dark background.
Guide

The Practical Guide to Research Panel Management

The real work of managing a research panel: continuous recruitment, engagement without conditioning, clean data, and the KPIs that matter.

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Webb detail of an actively forming star system with bright outflows and dark dust lanes.
Report

How are product builders using MCPs in 2026?

How 113 product and research professionals across 90+ companies are bringing their research into Claude, ChatGPT, and Cursor through MCP.

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Delicate, wispy ribbons of red, blue, and gold filaments from the Veil Nebula supernova remnant stretching across a star-filled field.
Guide

The UX research security and governance guide

A practical guide to getting a UX research platform through security and procurement review. Includes a free interactive toolkit: a deep-research prompt, a fillable vendor scorecard, and the exact questions to ask.

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Guide

The ultimate guide to UX research with MCP

The Great Question MCP server connects your research repository to your AI client of choice. Every study, every transcript, every highlight, every insight.

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Webb detail of an actively forming star system with bright outflows and dark dust lanes.
Series

Four ways to build a synthetic user (I tried all of them)

Almost no one is building a synthetic user publicly and telling you what they're finding. So that's what we're doing, across four editions, start to finish. Read part 2.

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Hubble image of N 49, the wispy remains of a supernova in the Large Magellanic Cloud.
Series

We tried to grade our synthetic users against real people.

Almost no one is building a synthetic user publicly and telling you what they're finding. So that's what we're doing: across four editions, start to finish. Read part 3.

Read part 3
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Series

We built a synthetic user skill. It's now yours.

Almost no one is building a synthetic user publicly and telling you what they're finding. So that's what we're doing: across four editions, start to finish. Read part 4, our final edition.

Read part 4
Hubble image of a large chaotic protoplanetary disc, a birthplace of planets.
Series

We're building a synthetic user in public. This is our live experiment.

Almost no one is building a synthetic user publicly and telling you what they're finding. So that's what we're doing, across four editions, start to finish.

Read part 1
Webb detail of an actively forming star system with bright outflows and dark dust lanes.
Series

Should you use synthetic users?

We spent 4 weeks building synthetic personas from our own research data and publishing what we found. Get all 4 parts in your inbox.

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