Building the right thing
Research plan template
✓ agree the decision before you book a single session
UX research plan template: copy it free, with a filled-in example
A free UX research plan template you can copy in one click, a guide to filling in each section, and a filled-in example for a B2B onboarding study.
Tree testing vs card sorting
✓ one builds the structure, the other checks it
Tree testing vs card sorting: which to use, and when to run both
Card sorting shows how people group your content. Tree testing checks whether they can find it. When to use each, and how to run them together.
Survey question types
✓ pick the format that matches the decision you need to make
Types of survey questions: 12 formats, with examples and when to use each
The 12 survey question types researchers use, from single-select to matrix and NPS, with an example of each, when it works, and the mistakes that ruin the data.
UX survey questions
✓ measure the experience, then ask why
UX survey questions: 35 examples, plus the standard questionnaires (SUS, SEQ, UMUX-Lite)
35 UX survey questions for discovery, usability tests, onboarding and feature feedback, plus how to use SUS, SEQ, UMUX-Lite and NPS.
Card Sorting
✓ the structure your users already have in their heads
Card sorting: The key to your users' mental models
Learn open, closed, and hybrid card sorting with step-by-step instructions. Includes a downloadable template and tips for analyzing results.
Affinity Mapping
✓ themes that survive being broken and rebuilt
Affinity mapping: how to turn raw research into insights that stick
Affinity mapping, also called affinity diagramming, groups research observations into themes. How to run one, and how to tell when the groups are wrong.
B2B Market Research
✓ rigor that does not depend on sample size
B2B market research: how to get useful insights from a specialized audience
B2B research means tiny populations, gatekeepers and NDAs. Here is how to run it properly when you cannot get 400 responses.
Content Testing
✓ copy people understand, trust, and act on
Content testing: how to find out if your words actually work
Content testing checks whether people understand and can act on your copy. Here are the methods, when to use each, and how to run one.
Feedback Analysis
✓ a ranked list you can defend, not a summary
Customer feedback analysis: how to find the patterns hiding in your feedback
Customer feedback analysis is the process of coding feedback into themes and ranking them by impact. Here's the six-step method, and where AI actually helps.
Customer Journey Mapping
✓ every box on the map traces to real evidence
Customer journey mapping: how to build one from research, not from a workshop guess
How to build a customer journey map grounded in research instead of workshop assumptions, and how to keep it useful after the offsite ends.
Empathy Mapping
✓ four quadrants, every entry traceable to evidence
Empathy mapping: how to build one from real research
An empathy map organizes what a user says, thinks, does and feels. Here is how to build one from research evidence instead of workshop guesswork.
Ethnographic Research
✓ behavior makes sense once you can see the context
Ethnographic research: studying people where they actually are
Ethnographic research studies people in their own environment. Here are the methods, when field research beats a lab, and how to run it without a year in the field.
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