Building the right thing
Ethnographic research: studying people where they actually are
Ethnographic research studies people in their own environment. Here are the methods, when field research beats a lab, and how to run it without a year in the field.
Heuristic evaluation: the complete guide
Heuristic evaluation is an expert review of an interface against usability principles. Learn the 10 heuristics, how to run a session, how to rate severity, and when to test with real people instead.
Product discovery: how to decide what's worth building
Product discovery is the work of figuring out what to build before you build it. Here's the loop, the methods that answer each question, and how much is enough.
Qualitative data analysis with AI: a practical method
A six-step method for analyzing qualitative research data, with a clear call on which steps AI handles well and which ones it quietly gets wrong.
Synthetic users: the complete guide
Synthetic users are AI-generated research participants built from your own data. What they are, how to build one, why accuracy cannot be measured, and where they fit.
How to create user personas from research data
A method for building user personas from actual research evidence instead of workshop assumptions, plus how to keep them useful after launch week.
How to run a UX audit
A practical UX audit process, from gathering evidence to rating severity, so the findings actually get fixed instead of sitting in a deck.
Voice of Customer: how to build a VoC program that changes decisions
Voice of customer analysis is more than NPS. How to choose your source mix, run VoC as a program, and close the loop so findings change decisions.
Contextual inquiry: what it is and when to use it
Contextual inquiry is watching users do real work in their actual environment. Here's what it reveals that interviews can't, and when it's worth the extra effort.
Research panel migration: a best practices guide
Best practices for migrating your research panel to a new tool without losing participants: planning, communication, a phased rollout, and a checklist.
The product builder's guide to running user interviews with AI
You don't need a UX researcher to run good user interviews. Here's how product builders use AI to plan, run, and synthesize interviews without a research background.
UX research operations: Processes, strategies & tools for 2026
Research operations (ResearchOps) is the processes, tools, and strategies that support UX research in an organization. Read our updated guide for 2026.
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