Research Guides

Building the right thing

Dark, silhouetted clouds of hydrogen gas and dust standing out against glowing nebulosity in a portion of the Rosette Nebula, sculpted by radiation from nearby young stars.
Guide

Product Testers

representative participants, not just available ones

Hubble · Rosette Nebula · 2025 · NASA
April 8, 20267 min

Testers for products: how to find, recruit, and manage the right participants for product testing

Learn how to find, recruit, and manage testers for products. Covers screener design, compensation benchmarks, platform comparisons, and panel management.

The jellyfish galaxy JO206 trailing long tendrils of bright blue and pink star formation behind its colorful disk against a black sky.
Guide

Weeks to recruitDays to recruit

Customer research panel

Hubble · JO206 · 2023 · NASA
March 30, 202618 min

How to build and manage a customer research panel [2026 Edition]

Learn how to build a customer research panel from your own customer base. Speed up recruitment, get more relevant insights, and save on third-party costs.

The jellyfish galaxy JO206 trailing long tendrils of bright blue and pink star formation behind its colorful disk against a black sky.
Guide

AI-moderated interviews

a survey that can ask why

Hubble · JO206 · 2023 · NASA
March 25, 202612 min

AI-moderated interviews: the complete guide

AI-moderated interviews are user interviews run by an AI moderator that asks live follow-ups. How they work, how they compare to human moderation, and when to use them.

Swirling, paint-like clouds of red, green, and blue gas forming the planetary nebula Kohoutek 4-55, the glowing shell cast off by a dying star.
Guide

Survey Analysis

the patterns buried in the open-ended answers

Hubble · Kohoutek 4-55 · 2025 · NASA
March 24, 202610 min

How to analyze survey data: the step-by-step guide

Learn how to analyze both closed-ended and open-ended survey responses. Step-by-step guide covering quantitative patterns, qualitative coding, and AI-assisted analysis.

Webb near-infrared view of the Flame Nebula, glowing dust columns against deep space.
Guide

Designer-led testing

Direct feedback on your prototype in days, not sprints.

Webb · Flame Nebula · 2025 · NASA
March 18, 202622 min read

Product designer user testing: a practical guide to getting direct feedback

Learn how product designers can run effective user testing without relying on research teams. Get direct feedback from real customers on your prototypes.

Webb near-infrared view of the Flame Nebula, glowing dust columns against deep space.
Guide

Interview Analysis

every theme traceable to a real quote

Webb · Flame Nebula · 2025 · NASA
March 18, 202610 min

How to analyze interview data: the practical guide for product teams

A practical guide to analyzing interview data for product teams. Compare manual coding with AI-assisted analysis using Caitlin Sullivan's hypothesis-driven framework.

The dwarf galaxy LEDA 42160 glowing with bright bluish star-forming patches on its lower-right flank as it plows through the dense gas of the Virgo cluster.
Guide

Concept Testing

kill bad ideas in days, not quarters

Hubble · LEDA 42160 · 2024 · NASA
March 11, 202612 min

Concept testing: the complete guide to validating ideas before you build (+25 questions to ask)

Concept testing validates ideas before you build. Learn the four test structures, what to measure, the methods, and 25 questions to ask. Updated July 2026.

Chandra and Webb composite of the Pillars of Creation in the Eagle Nebula.
Guide

Customer Discovery

Talk to the right customers without waiting on a researcher

Webb · Pillars of Creation · 2024 · NASA
March 8, 202615 min

A product manager's guide to customer discovery (that actually scales)

Learn how to scale customer discovery as a PM without a dedicated researcher. Practical strategies that work.

The large spiral galaxy NGC 5996 and its smaller companion NGC 5994, together Arp 72, interacting closely as their gravity draws out a faint tidal tail of stars and gas.
Guide

1-2 weeks2-3 days

Unmoderated testing turnaround

Hubble · Arp 72 · 2024 · NASA
March 4, 20269 min read

Unmoderated testing: how to run UX research without being in the room

Unmoderated testing lets you validate usability with real customers in days, not weeks. Learn when to use it, how to run a study, and the mistakes that waste your data.

The faint, low-surface-brightness dwarf irregular galaxy ESO 490-017, a diffuse swarm of stars behind bright foreground stars, set against a field of distant reddish galaxies.
Guide

Research Incentives

current rates, tax rules, and zero finance friction

Hubble · ESO 490-017 · 2026 · NASA
January 20, 202618 min

Research incentives: what to pay participants in 2026

How much to pay user research participants: current market rates by participant type, study length, and country. Plus compliance, taxes, and operations.

Delicate, wispy ribbons of red, blue, and gold filaments from the Veil Nebula supernova remnant stretching across a star-filled field.
Guide

Insight Activation

Research that reaches people where decisions get made

Hubble · Veil Nebula · 2025 · NASA
November 21, 202518 min

From Repository to Reality: How AI Activates Insights

Stop losing insights to research amnesia. Learn how AI turns your repository from a storage graveyard into an active system that surfaces relevant findings.

Webb image of dusty wisps surrounding a protoplanetary disc.
Guide

Analysis & synthesis

A six-step pipeline from raw transcript to a story stakeholders act on.

Webb · Butterfly Star · 2025 · NASA
November 20, 202516 min read

AI for UXR Analysis & Synthesis: Taming the Messy Middle

Turn 20 interview transcripts into actionable insights using AI. A step-by-step pipeline with downloadable prompt templates for coding, theming, and generating.

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