Building the right thing

Customer Discovery
✓ Talk to the right customers without waiting on a researcher
A product manager's guide to customer discovery (that actually scales)
Learn how to scale customer discovery as a PM without a dedicated researcher. Practical strategies that work.

1-2 weeks→2-3 days
Unmoderated testing turnaround
Unmoderated testing: how to run UX research without being in the room
Unmoderated testing lets you validate usability with real customers in days, not weeks. Learn when to use it, how to run a study, and the mistakes that waste your data.

Research Incentives
✓ current rates, tax rules, and zero finance friction
Research incentives: what to pay participants in 2026
How much to pay user research participants: current market rates by participant type, study length, and country. Plus compliance, taxes, and operations.

Insight Activation
✓ Research that reaches people where decisions get made
From Repository to Reality: How AI Activates Insights
Stop losing insights to research amnesia. Learn how AI turns your repository from a storage graveyard into an active system that surfaces relevant findings.

Analysis & synthesis
✓ A six-step pipeline from raw transcript to a story stakeholders act on.
AI for UXR Analysis & Synthesis: Taming the Messy Middle
Turn 20 interview transcripts into actionable insights using AI. A step-by-step pipeline with downloadable prompt templates for coding, theming, and generating.

AI Moderation
✓ know which interviews still need a human in the room
Deep Dive: AI Moderation & Data Collection
When does AI moderation outperform human moderators? When does it fall short? A practical guide covering use cases, limitations, setup, and more.

Planning & recruiting
✓ Assistants, screeners, and outreach you can actually trust.
Deep Dive: AI for UX Research Planning & Recruiting
Use AI to write research plans, generate screener questions, personalize recruitment emails, and orchestrate multi-agent workflows. Part 2 of our AI series.

AI in UX research
✓ Where it actually helps, stage by stage.
A Practical Guide to AI for UX Research (2026)
Where AI actually helps UX researchers today: transcription, tagging, synthesis, recruitment. Practical examples and what to skip from teams using it now.

Research Recaps
✓ surface the insights buried across past studies
How to run an expert research recap
Hannah Kirkbride on how to run expert research recaps on a regular basis to help your stakeholders cut through the noise and stay current with research.

MVP design
✓ Test mental models and prototypes before you build
Design a better MVP with mixed methods user research
Jack Holmes on aligning with your users’ mental models and gathering user feedback on prototypes early and often. Plus, real-world case studies for each.

First-Click Testing
✓ the click that predicts task success
First-click testing: Pinpointing where the user journey begins
First-click testing pinpoints what users interact with first when asked to complete a task in a product or website. Learn more about first-click tests here.

Preference Testing
✓ know which design your users actually prefer
Preference testing: Evaluating what users like & why
Preference testing gauges user reactions to different design options so you can learn which your target audience prefers. Read more about preference tests here.
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