Research Guides

Building the right thing

March 11, 202612 min

Concept testing: the complete guide to validating ideas before you build (+25 questions to ask)

Concept testing validates ideas before you build. Learn the four test structures, what to measure, the methods, and 25 questions to ask. Updated July 2026.

March 8, 202615 min

A product manager's guide to customer discovery (that actually scales)

Learn how to scale customer discovery as a PM without a dedicated researcher. Practical strategies that work.

March 4, 20269 min read

Unmoderated testing: how to run UX research without being in the room

Unmoderated testing lets you validate usability with real customers in days, not weeks. Learn when to use it, how to run a study, and the mistakes that waste your data.

January 20, 202618 min

Research incentives: what to pay participants in 2026

How much to pay user research participants: current market rates by participant type, study length, and country. Plus compliance, taxes, and operations.

November 21, 202518 min

From Repository to Reality: How AI Activates Insights

Stop losing insights to research amnesia. Learn how AI turns your repository from a storage graveyard into an active system that surfaces relevant findings.

November 20, 202516 min read

AI for UXR Analysis & Synthesis: Taming the Messy Middle

Turn 20 interview transcripts into actionable insights using AI. A step-by-step pipeline with downloadable prompt templates for coding, theming, and generating.

October 16, 202518 min

Deep Dive: AI Moderation & Data Collection

When does AI moderation outperform human moderators? When does it fall short? A practical guide covering use cases, limitations, setup, and more.

September 18, 202516 min read

Deep Dive: AI for UX Research Planning & Recruiting

Use AI to write research plans, generate screener questions, personalize recruitment emails, and orchestrate multi-agent workflows. Part 2 of our AI series.

August 5, 202516 min read

A Practical Guide to AI for UX Research (2026)

Where AI actually helps UX researchers today: transcription, tagging, synthesis, recruitment. Practical examples and what to skip from teams using it now.

May 30, 20255 min read

How to run an expert research recap

Hannah Kirkbride on how to run expert research recaps on a regular basis to help your stakeholders cut through the noise and stay current with research.

June 26, 20246 min

Design a better MVP with mixed methods user research

Jack Holmes on aligning with your users’ mental models and gathering user feedback on prototypes early and often. Plus, real-world case studies for each.

May 29, 20245 min

First-click testing: Pinpointing where the user journey begins

First-click testing pinpoints what users interact with first when asked to complete a task in a product or website. Learn more about first-click tests here.

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