Research Guides

Building the right thing

Chandra and Webb composite of the Pillars of Creation in the Eagle Nebula.
Guide

Customer Discovery

✓ Talk to the right customers without waiting on a researcher

Webb · Pillars of Creation · 2024 · NASA
March 8, 202615 min

A product manager's guide to customer discovery (that actually scales)

Learn how to scale customer discovery as a PM without a dedicated researcher. Practical strategies that work.

The large spiral galaxy NGC 5996 and its smaller companion NGC 5994, together Arp 72, interacting closely as their gravity draws out a faint tidal tail of stars and gas.
Guide

1-2 weeks→2-3 days

Unmoderated testing turnaround

Hubble · Arp 72 · 2024 · NASA
March 4, 20269 min read

Unmoderated testing: how to run UX research without being in the room

Unmoderated testing lets you validate usability with real customers in days, not weeks. Learn when to use it, how to run a study, and the mistakes that waste your data.

The faint, low-surface-brightness dwarf irregular galaxy ESO 490-017, a diffuse swarm of stars behind bright foreground stars, set against a field of distant reddish galaxies.
Guide

Research Incentives

✓ current rates, tax rules, and zero finance friction

Hubble · ESO 490-017 · 2026 · NASA
January 20, 202618 min

Research incentives: what to pay participants in 2026

How much to pay user research participants: current market rates by participant type, study length, and country. Plus compliance, taxes, and operations.

Delicate, wispy ribbons of red, blue, and gold filaments from the Veil Nebula supernova remnant stretching across a star-filled field.
Guide

Insight Activation

✓ Research that reaches people where decisions get made

Hubble · Veil Nebula · 2025 · NASA
November 21, 202518 min

From Repository to Reality: How AI Activates Insights

Stop losing insights to research amnesia. Learn how AI turns your repository from a storage graveyard into an active system that surfaces relevant findings.

Webb image of dusty wisps surrounding a protoplanetary disc.
Guide

Analysis & synthesis

✓ A six-step pipeline from raw transcript to a story stakeholders act on.

Webb · Butterfly Star · 2025 · NASA
November 20, 202516 min read

AI for UXR Analysis & Synthesis: Taming the Messy Middle

Turn 20 interview transcripts into actionable insights using AI. A step-by-step pipeline with downloadable prompt templates for coding, theming, and generating.

Hubble image of a large chaotic protoplanetary disc, a birthplace of planets.
Guide

AI Moderation

✓ know which interviews still need a human in the room

Hubble · Protoplanetary Disk · 2025 · NASA
October 16, 202518 min

Deep Dive: AI Moderation & Data Collection

When does AI moderation outperform human moderators? When does it fall short? A practical guide covering use cases, limitations, setup, and more.

Webb detail of an actively forming star system with bright outflows and dark dust lanes.
Guide

Planning & recruiting

✓ Assistants, screeners, and outreach you can actually trust.

Webb · Lynds 483 · 2025 · NASA
September 18, 202516 min read

Deep Dive: AI for UX Research Planning & Recruiting

Use AI to write research plans, generate screener questions, personalize recruitment emails, and orchestrate multi-agent workflows. Part 2 of our AI series.

Webb view of a glittering star-birth region dense with young stars.
Guide

AI in UX research

✓ Where it actually helps, stage by stage.

Webb · Pismis 24 · 2025 · NASA
August 5, 202516 min read

A Practical Guide to AI for UX Research (2026)

Where AI actually helps UX researchers today: transcription, tagging, synthesis, recruitment. Practical examples and what to skip from teams using it now.

A fast protostellar jet lighting up pink and green Herbig-Haro shock knots as it plows through interstellar gas in the star-forming region HH 80/81.
Guide

Research Recaps

✓ surface the insights buried across past studies

Hubble · HH 80/81 · 2026 · NASA
May 30, 20255 min read

How to run an expert research recap

Hannah Kirkbride on how to run expert research recaps on a regular basis to help your stakeholders cut through the noise and stay current with research.

Hubble image of the Little Dumbbell Nebula (M76), a glowing two-lobed planetary nebula in blue and orange against a dark star field.
Guide

MVP design

✓ Test mental models and prototypes before you build

Hubble · Little Dumbbell Nebula · 2024 · NASA
June 26, 20246 min

Design a better MVP with mixed methods user research

Jack Holmes on aligning with your users’ mental models and gathering user feedback on prototypes early and often. Plus, real-world case studies for each.

The barred spiral galaxy LEDA 857074 against the dark of space, with the bright point of a supernova shining on the right side of the galaxy's central bar.
Guide

First-Click Testing

✓ the click that predicts task success

Hubble · LEDA 857074 · 2024 · NASA
May 29, 20245 min

First-click testing: Pinpointing where the user journey begins

First-click testing pinpoints what users interact with first when asked to complete a task in a product or website. Learn more about first-click tests here.

Delicate, wispy ribbons of red, blue, and gold filaments from the Veil Nebula supernova remnant stretching across a star-filled field.
Guide

Preference Testing

✓ know which design your users actually prefer

Hubble · Veil Nebula · 2025 · NASA
May 28, 20246 min

Preference testing: Evaluating what users like & why

Preference testing gauges user reactions to different design options so you can learn which your target audience prefers. Read more about preference tests here.

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