Research Guides

Building the right thing

Hubble image of a large chaotic protoplanetary disc, a birthplace of planets.
Guide

AI Moderation

know which interviews still need a human in the room

Hubble · Protoplanetary Disk · 2025 · NASA
October 16, 202518 min

Deep Dive: AI Moderation & Data Collection

When does AI moderation outperform human moderators? When does it fall short? A practical guide covering use cases, limitations, setup, and more.

Webb detail of an actively forming star system with bright outflows and dark dust lanes.
Guide

Planning & recruiting

Assistants, screeners, and outreach you can actually trust.

Webb · Lynds 483 · 2025 · NASA
September 18, 202516 min read

Deep Dive: AI for UX Research Planning & Recruiting

Use AI to write research plans, generate screener questions, personalize recruitment emails, and orchestrate multi-agent workflows. Part 2 of our AI series.

Webb view of a glittering star-birth region dense with young stars.
Guide

AI in UX research

Where it actually helps, stage by stage.

Webb · Pismis 24 · 2025 · NASA
August 5, 202516 min read

A Practical Guide to AI for UX Research (2026)

Where AI actually helps UX researchers today: transcription, tagging, synthesis, recruitment. Practical examples and what to skip from teams using it now.

A fast protostellar jet lighting up pink and green Herbig-Haro shock knots as it plows through interstellar gas in the star-forming region HH 80/81.
Guide

Research Recaps

surface the insights buried across past studies

Hubble · HH 80/81 · 2026 · NASA
May 30, 20255 min read

How to run an expert research recap

Hannah Kirkbride on how to run expert research recaps on a regular basis to help your stakeholders cut through the noise and stay current with research.

Hubble image of the Little Dumbbell Nebula (M76), a glowing two-lobed planetary nebula in blue and orange against a dark star field.
Guide

MVP design

Test mental models and prototypes before you build

Hubble · Little Dumbbell Nebula · 2024 · NASA
June 26, 20246 min

Design a better MVP with mixed methods user research

Jack Holmes on aligning with your users’ mental models and gathering user feedback on prototypes early and often. Plus, real-world case studies for each.

The barred spiral galaxy LEDA 857074 against the dark of space, with the bright point of a supernova shining on the right side of the galaxy's central bar.
Guide

First-Click Testing

the click that predicts task success

Hubble · LEDA 857074 · 2024 · NASA
May 29, 20245 min

First-click testing: Pinpointing where the user journey begins

First-click testing pinpoints what users interact with first when asked to complete a task in a product or website. Learn more about first-click tests here.

Delicate, wispy ribbons of red, blue, and gold filaments from the Veil Nebula supernova remnant stretching across a star-filled field.
Guide

Preference Testing

know which design your users actually prefer

Hubble · Veil Nebula · 2025 · NASA
May 28, 20246 min

Preference testing: Evaluating what users like & why

Preference testing gauges user reactions to different design options so you can learn which your target audience prefers. Read more about preference tests here.

The jellyfish galaxy JO204 with bright gas tendrils trailing beneath its glowing disc, where stripped gas collapses into new stars against a dark starfield.
Guide

Diary Studies

a sequence, not a snapshot

Hubble · JO204 · 2023 · NASA
May 10, 202410 min

How to run a diary study: a guide to longitudinal user research

Diary studies capture experiences as they unfold over days or weeks. How to design one, keep participants engaged, and analyze the timeline without flattening it.

The spiral galaxy MCG-01-24-014 seen nearly face-on, its energetic active galactic nucleus glowing at the center of softly lit spiral arms.
Guide

Five-second testing

What users grasp in the first glance

Hubble · MCG-01-24-014 · 2023 · NASA
May 10, 20248 min

Five-second testing: how to capture first impressions of your product

Five-second testing shows users a design for five seconds to capture first impressions. Learn when to use it, what to ask, and how to analyze the results.

The moth-shaped bipolar planetary nebula NGC 2899, glowing pink and blue lobes of hydrogen and oxygen gas fanning out symmetrically from a hot central white dwarf.
Guide

MVP definition

Research-led, before you build the wrong thing

Hubble · NGC 2899 · 2025 · NASA
May 9, 20246 min

Defining your MVP with mixed methods user research

Jack Holmes shares his mixed-methods approach to user research when defining an MVP, from identifying customer needs and pain points to prioritizing features.

The Egg Nebula, a pre-planetary nebula, with a central dust-shrouded dying star casting symmetric searchlight beams through concentric arcs of dust.
Guide

Usability Testing

see where real users get stuck

Hubble · Egg Nebula · 2026 · NASA
April 12, 202411 min

Usability testing: methods, questions, and examples

Usability testing is a UX research method for watching real users complete tasks. Learn the types, metrics, steps, and where AI-moderated sessions fit.

Webb image of dusty wisps surrounding a protoplanetary disc.
Guide

Quant for Qual Researchers

Where to start building statistical fluency.

Webb · Butterfly Star · 2025 · NASA
February 7, 20247 min

How qualitative researchers can level up their quantitative research

Where does a qual researcher go to improve their quant skills? Brad Orego suggests starting here, with this practical (mostly free) collection of resources.

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