“Great Question has been instrumental in democratizing our user research practice…”
Jon DobrowolskiProduct Leader, Asana
Research Ops
The research operations platform for teams that scale
Standardize methods, automate operations, and keep insights organized, so research runs smoothly across your entire org.
Trusted by 300+ customer-obsessed teams
The problem
Research Ops teams spend more time stitching together tools than enabling research. Without consistency, studies get duplicated, insights get lost, and governance falls through the cracks.
The impact With Great Question
One connected platform for every method, participant, and insight.
Automated logistics so scheduling, incentives, and permissions take care of themselves.
AI assists with setup and analysis while still respecting Ops’ standards and guardrails.
Governance controls that make democratization safe and scalable.
Run research that scales
Templates & workflows
Give non-researchers the guardrails they need to run studies consistently.
Participant management
Recruit from CRM, panels, or links with automated screening and scheduling.
Explore recruitmentScheduling & incentives
No more spreadsheets with coordination handled end to end.
AI-supported analysis
Transcripts, summaries, and themes generated in minutes, cutting manual coding time.
Centralized repository
Every study, transcript, and highlight reel stored and searchable.
Research ops software with the most trusted AI repository
Every step from recording to decision, automated and grounded in customer evidence.
AI summaries
Every session gets an instant summary
AI generates a summary with key takeaways, video chapters, and tagged highlights the moment a session wraps. Skip the manual review entirely.
Explore AI Insights
AI synthesis
Automated research synthesis after every interview
Full research synthesis: An overview of what you learned, key insights organized by theme, supporting quotes linked to their source, and a highlight reel of the most important moments.
Explore AI Insights
Ask AI
Search your entire research repository via a chat window
Ask AI finds patterns across studies and backs every answer with verbatim quotes you can verify in one click.
Explore AI Insights
MCP integration
Bring customer insights AI into any tool your team uses
Connect your repository to Claude, Cursor, and the AI tools your team builds with. Ground every workflow in customer evidence.
Explore AI InsightsHow it works
Set the playbook
Create study templates and workflows for teams to self-serve.
Explore AI Repository Set the playbook
Automate operations
Scheduling, screening, and incentives run in the background.
Explore Research Calendar Automate operations
AI-supported setup & memory
AI drafts studies using your templates and surfaces past insights to avoid duplication.
Explore AI Repository AI-supported setup & memory
Keep research connected
Every project, clip, and transcript lives in one repository with tags and permissions.
Explore Research Repository Keep research connected
Scale with confidence
Ensure compliance with SOC 2, GDPR, and role-based access.
Explore HIPAA Compliance Scale with confidence
Case studies
Canva
“Great Question is a big part of how we build user centricity and our deep care for our community. It enables our teams to rally together around research.”
Miro
“Great Question got our attention because it’s built for the new generation of researchers. They’re doing what other tools have traditionally tried, which is build an end-to-end workflow for UX research, but they’re actually doing it in a way that’s sensible to researchers. You can see by the amount of detailed features that, as a researcher, you have to smile because they really get it.”
Brex
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
ServiceNow
“We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust…”
Enterprise-ready by design
SOC 2 Type II, GDPR, and CCPA compliance. Role-based permissions and enterprise controls mean you can open up research access without losing quality or oversight.
Hear what our customers say
“The combination of calendaring and scheduling with the templates and the repository solves all of our biggest research pain points. It’s our hub for research.”
Andy HugelierVP of Product, Opal
“Great Question has lived up to our expectations across the board and honestly exceeded some, especially with ease of use.”
Gāby VerderberUX Operations Manager, AppFolio
“Now our researchers can actually self-service and do their own recruitment, which really opens up our research operations team to focus on continuing to build our panel of enterprise users instead of doing the day-to-day recruitment.”
A’verria MartinSenior Director of Product Research, Intelligence and Strategy, ServiceNow
“Great Question is the most advanced tool that I have seen so far to improve your research operations, and manage research projects and participants.”
Clemens W. Janssen, PhDLead UX Researcher, Nutrisense
“If you want to enable research to happen in a structured manner… you should have a look at Great Question.”
Elpida FragkouSenior ResearchOps Manager, Blinkist
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás CareyVP of Product and Design, Brex
“We’re able to self-serve the entire research process, from pushing our data in and managing email outreach to conducting interviews and paying incentives.”
Tessa PollardResearch Operations Manager, Canva
“I really like how I can choose to blast out 100 recruitment emails all at once… That’s flexibility I didn’t have before with UserTesting.”
Brenna ZumbroSenior UX Researcher, Procare Solutions
Trusted by 300+ customer-obsessed teams
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