Features

Do more research faster by automating operations

Manage every step of your research process, from building a panel to sending incentives and everything in between.

Book a meeting

Platform Explore the platform

Recruit

Customers & users

Recruit from your own customer base or Great Question's 3M+ participant network. Automated screening, scheduling, and incentive payments built in.

Learn more
Recruit

External recruitment

Recruit from User Interview's panel of 6M+ high-quality B2B and B2C research participants for your Great Question studies. Start for free or request a demo.

Learn more
Recruit

Panel management

Build, segment, and re-engage your research panel from one place. Track participant history, manage incentives, never spam respondents twice.

Learn more
Recruit

Study management

Sync calendars to avoid conflicts, customize with flexible availability settings, and schedule user interviews 1:1, collective, or round robin. Start for free.

Learn more
Research

Surveys

Build research-grade surveys with skip logic, screeners, and AI-powered analysis. Recruit from your own panel, collect responses, and synthesize findings.

Learn more
Research

Interviews

Manage your user interviews in one place with Great Question: from recruitment, scheduling & incentives to transcription, synthesis & storage. Start for free.

Learn more
Research

AI Moderated Interviews

Run hundreds of AI moderated interviews in parallel. An agentic moderator that holds a natural conversation and adapts to what participants say.

Learn more
Research

Prototype testing

Run unmoderated usability tests on prototypes, websites and flows: no scheduling required. AI summaries, friction detection and fast results. Free 14-day trial.

Learn more
Research

Card sorting

Understand how users group and label content with card sorting. Run open, closed, or hybrid sorts to optimize your product. Try free for 14 days.

Learn more
Research

Tree testing

Validate your site’s information architecture fast. Use tree testing to see where users struggle to find content, without layout or design influence.

Learn more
Research

Concealed identity studies

Run moderated user research without revealing your company or team. Strip identity from invites, booking pages, consent forms, and video calls.

Learn more
Analyze & share

AI insights

AI for user research that works at every level. Auto-analyze sessions, query your entire research repository, and connect to Claude and Cursor through MCP.

Learn more
Analyze & share

AI repository

Store every study in one searchable, AI-tagged research repository. Query hours of research, find patterns across studies, and verify every answer.

Learn more
Analyze & share

Share results

Turn customer interviews into compelling highlight reels. Find tagged clips, stitch them together, and share customer insights in just a few steps.

Learn more
Analyze & share

MCP

Connect Great Question to Claude, ChatGPT, Gemini, and other AI tools via MCP. Pull research data, participants, and insights into your LLM workflows.

Learn more
Customer stories

Trusted by the teams democratizing research

Research delivered 6x faster, 300+ studies annually, 10,000+ end users

We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust.
A’verria Martin
A’verria MartinSenior Director of Product Research, Intelligence and Strategy, ServiceNow
ServiceNow

From single-digit contributors to 100+ people running research in year one

One of the goals when we brought on Great Question was to grow the number of people comfortable running research. In that first year alone, we grew it from single digits to over 100 people running research at Brex.
Nicolás Carey
Nicolás CareyVP of Product and Design, Brex
Brex

One ops person serves 45 teams as their “customer concierge”

We went from this kind of long-ranging or highly strategic UXR work, and very little kind of day-to-day customer conversation, to immediate and constant customer conversation.
Jon Dobrowolski
Jon DobrowolskiProduct Leader, Asana
Asana

2 of the Fortune 5 use Great Question

Use cases Used by people who do research

Built for curious, customer-centric teams, trusted by researchers. Our platform is so easy, ANYONE can do great research. See how Great Question compares to standalone feedback tools like Qualtrics, Medallia, and Delighted in our customer feedback tools comparison. View all use cases

Get started

See the all-in-one UX research platform in action

Book a demo