Research Guides

Building the right thing

The jellyfish galaxy JO204 with bright gas tendrils trailing beneath its glowing disc, where stripped gas collapses into new stars against a dark starfield.
Guide

Diary Studies

✓ a sequence, not a snapshot

Hubble · JO204 · 2023 · NASA
May 10, 202410 min

How to run a diary study: a guide to longitudinal user research

Diary studies capture experiences as they unfold over days or weeks. How to design one, keep participants engaged, and analyze the timeline without flattening it.

The spiral galaxy MCG-01-24-014 seen nearly face-on, its energetic active galactic nucleus glowing at the center of softly lit spiral arms.
Guide

Five-second testing

✓ What users grasp in the first glance

Hubble · MCG-01-24-014 · 2023 · NASA
May 10, 20248 min

Five-second testing: how to capture first impressions of your product

Five-second testing shows users a design for five seconds to capture first impressions. Learn when to use it, what to ask, and how to analyze the results.

The moth-shaped bipolar planetary nebula NGC 2899, glowing pink and blue lobes of hydrogen and oxygen gas fanning out symmetrically from a hot central white dwarf.
Guide

MVP definition

✓ Research-led, before you build the wrong thing

Hubble · NGC 2899 · 2025 · NASA
May 9, 20246 min

Defining your MVP with mixed methods user research

Jack Holmes shares his mixed-methods approach to user research when defining an MVP, from identifying customer needs and pain points to prioritizing features.

The Egg Nebula, a pre-planetary nebula, with a central dust-shrouded dying star casting symmetric searchlight beams through concentric arcs of dust.
Guide

Usability Testing

✓ see where real users get stuck

Hubble · Egg Nebula · 2026 · NASA
April 12, 202411 min

Usability testing: methods, questions, and examples

Usability testing is a UX research method for watching real users complete tasks. Learn the types, metrics, steps, and where AI-moderated sessions fit.

Webb image of dusty wisps surrounding a protoplanetary disc.
Guide

Quant for Qual Researchers

✓ Where to start building statistical fluency.

Webb · Butterfly Star · 2025 · NASA
February 7, 20247 min

How qualitative researchers can level up their quantitative research

Where does a qual researcher go to improve their quant skills? Brad Orego suggests starting here, with this practical (mostly free) collection of resources.

Dark, silhouetted clouds of hydrogen gas and dust standing out against glowing nebulosity in a portion of the Rosette Nebula, sculpted by radiation from nearby young stars.
Guide

Research Tool Buying

✓ name your team's needs before you shortlist a single vendor

Hubble · Rosette Nebula · 2025 · NASA
January 29, 20249 min

The UX Research Tool Buyer's Guide

Compare UX research platforms by method coverage, recruitment, repository, and AI analysis. A structured buyer's guide for research and product teams.

Swirling, paint-like clouds of red, green, and blue gas forming the planetary nebula Kohoutek 4-55, the glowing shell cast off by a dying star.
Guide

Software Procurement

✓ clear the reviews before they stall your deal

Hubble · Kohoutek 4-55 · 2025 · NASA
December 15, 20237 min

A UX researcher's guide to procurement in 14 steps

Software is supposed to make work easier. So why is buying it so hard? Brad Orego breaks down procurement into 14 steps with key considerations for researchers.

The spiral galaxy IC 3225, compressed with bright star formation along its leading edge and a stretched, distorted tail, as if streaking through space like a cannonball.
Guide

Focus Groups

✓ Group sessions that surface unfiltered user opinions

Hubble · IC 3225 · 2024 · NASA
November 16, 202315 min

Focus groups: the complete guide for 2026

A focus group brings a small group together to discuss a product or service. Our 2026 guide covers how to plan, run, and analyze focus groups that produce real insight.

The large spiral galaxy NGC 5996 and its smaller companion NGC 5994, together Arp 72, interacting closely as their gravity draws out a faint tidal tail of stars and gas.
Guide

Findability testing

✓ check users can navigate your IA before you build it

Hubble · Arp 72 · 2024 · NASA
October 31, 202314 min

Tree testing: the complete guide for 2026

Tree testing (reverse card sorting) checks whether people can find things in your site's navigation. Our 2026 guide covers metrics, benchmarks, and tools.

The irregular late-type galaxy NGC 2814 as a thin, edge-on sliver of pale light against a dark, nearly empty field.
Guide

Continuous Discovery

✓ Weekly customer touchpoints, built into how you ship

Hubble · NGC 2814 · 2023 · NASA
October 4, 202318 min

Continuous discovery: the complete guide for 2026

Continuous discovery means weekly customer touchpoints run by the product team. The five habits Teresa Torres defines, the team models that support them, and how to set up a program that actually sticks in 2026.

Webb field of candidate young brown dwarfs outside the Milky Way.
Guide

Research Repositories

✓ insights people can actually find

Webb · NGC 602 · 2024 · NASA
September 22, 202320 min

The 8 Best UX Research Repository Tools (2026 Comparison)

We tested 8 popular UX research repository tools: Great Question, Dovetail, Aurelius, Condens, Marvin, and more. See them compared on price, features, and team fit.

The spiral galaxy IC 4709, a faint halo and swirling disk crossed by a dark dust lane surrounding a bright active galactic nucleus.
Guide

ResearchOps teams

✓ From business case to first hire

Hubble · IC 4709 · 2024 · NASA
September 13, 202310 min

Building a high-performing research operations team

Noël Lamb shares real-life lessons and actionable tips for building high-performing research operations teams, from making the business case to hiring for roles.

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