Building the right thing
Research Tool Buying
✓ name your team's needs before you shortlist a single vendor
The UX Research Tool Buyer's Guide
Compare UX research platforms by method coverage, recruitment, repository, and AI analysis. A structured buyer's guide for research and product teams.
Software Procurement
✓ clear the reviews before they stall your deal
A UX researcher's guide to procurement in 14 steps
Software is supposed to make work easier. So why is buying it so hard? Brad Orego breaks down procurement into 14 steps with key considerations for researchers.
Focus Groups
✓ Group sessions that surface unfiltered user opinions
Focus groups: the complete guide for 2026
A focus group brings a small group together to discuss a product or service. Our 2026 guide covers how to plan, run, and analyze focus groups that produce real insight.
Findability testing
✓ check users can navigate your IA before you build it
Tree testing: the complete guide for 2026
Tree testing (reverse card sorting) checks whether people can find things in your site's navigation. Our 2026 guide covers metrics, benchmarks, and tools.
Continuous Discovery
✓ Weekly customer touchpoints, built into how you ship
Continuous discovery: the complete guide for 2026
Continuous discovery means weekly customer touchpoints run by the product team. The five habits Teresa Torres defines, the team models that support them, and how to set up a program that actually sticks in 2026.
Research Repositories
✓ insights people can actually find
The 8 Best UX Research Repository Tools (2026 Comparison)
We tested 8 popular UX research repository tools: Great Question, Dovetail, Aurelius, Condens, Marvin, and more. See them compared on price, features, and team fit.
ResearchOps teams
✓ From business case to first hire
Building a high-performing research operations team
Noël Lamb shares real-life lessons and actionable tips for building high-performing research operations teams, from making the business case to hiring for roles.
Research Methods
✓ Pick the right one for your question
UX research methods: the complete guide for 2026
A practical guide to 15 UX research methods, from user interviews and card sorting to AI-moderated interviews, with when to use each and how to choose.
Interview Transcription
✓ the fastest transcript is one you never have to make
How to transcribe an interview: methods and examples
Four ways to transcribe an interview, when to use each transcription style, how to format and anonymize a transcript, and how to skip manual transcription with AI.
Customer Loyalty
✓ the score is the start, the “why” is the work
Net Promoter Score (NPS): how to measure and improve customer loyalty
Net Promoter Score (NPS) measures how likely customers are to recommend you. Learn how to calculate NPS, what counts as a good score, and how to improve it.
Customer Interviews
✓ Three phases, from research goals to action steps
The complete customer interview guide to help you ace your research
Customer interviews let you check your assumptions and prioritize work. So, we created a top to bottom framework to help you get started.
Screener Surveys
✓ filter for the right participants up front
How to write great screener surveys for UX research
Learn how to write great screener surveys that help you find the right participants for your UX research study every time, and even save you time and money.
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