Research Guides

Building the right thing

Swirling, paint-like clouds of red, green, and blue gas forming the planetary nebula Kohoutek 4-55, the glowing shell cast off by a dying star.
Guide

Survey question examples

✓ questions that produce answers you can act on

Hubble · Kohoutek 4-55 · 2025 · NASA
Featured

Good survey questions: 45 examples, and the bad ones to rewrite

45 examples of good survey questions for customer, product and UX research, plus 8 bad survey questions rewritten so they produce data you can act on.

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Webb COSMOS-Web deep field crowded with galaxies of every shape.
Guide

Research Methods

✓ Pick the right one for your question

Webb · COSMOS-Web · 2025 · NASA
August 14, 202313 min

UX research methods: the complete guide for 2026

A practical guide to 15 UX research methods, from user interviews and card sorting to AI-moderated interviews, with when to use each and how to choose.

Three star-forming galaxies of the SDSSCGB 10189 group tangled together mid-collision, with fainter, more distant galaxies scattered across the dark background.
Guide

Interview Transcription

✓ the fastest transcript is one you never have to make

Hubble · SDSSCGB 10189 · 2023 · NASA
September 14, 20228 min

How to transcribe an interview: methods and examples

Four ways to transcribe an interview, when to use each transcription style, how to format and anonymize a transcript, and how to skip manual transcription with AI.

Hubble image of emission nebula NGC 2313, a bright star veiled in a curtain of dust.
Guide

Customer Loyalty

✓ the score is the start, the “why” is the work

Hubble · NGC 2313 · 2021 · NASA
September 9, 202210 min

Net Promoter Score (NPS): how to measure and improve customer loyalty

Net Promoter Score (NPS) measures how likely customers are to recommend you. Learn how to calculate NPS, what counts as a good score, and how to improve it.

Swirling, paint-like clouds of red, green, and blue gas forming the planetary nebula Kohoutek 4-55, the glowing shell cast off by a dying star.
Guide

Customer Interviews

✓ Three phases, from research goals to action steps

Hubble · Kohoutek 4-55 · 2025 · NASA
September 1, 202111 min read

The complete customer interview guide to help you ace your research

Customer interviews let you check your assumptions and prioritize work. So, we created a top to bottom framework to help you get started.

A fast protostellar jet lighting up pink and green Herbig-Haro shock knots as it plows through interstellar gas in the star-forming region HH 80/81.
Guide

Screener Surveys

✓ filter for the right participants up front

Hubble · HH 80/81 · 2026 · NASA
June 2, 20218 min

How to write great screener surveys for UX research

Learn how to write great screener surveys that help you find the right participants for your UX research study every time, and even save you time and money.

The Egg Nebula, a pre-planetary nebula, with a central dust-shrouded dying star casting symmetric searchlight beams through concentric arcs of dust.
Guide

Lookback migration

✓ sessions and findings, moved before the deadline

Hubble · Egg Nebula · 2026 · NASA
October 5, 20267 min

How to migrate from Lookback to Great Question

How to move from Lookback to Great Question: export recordings, transcripts and findings before the 90-day deletion window, import them, and map each feature.

Three brilliant young stars of the HP Tau triple-star system blazing inside a hollowed-out cavity of a golden reflection nebula that curls around them like a glowing cosmic geode.
Guide

User Interviews migration

✓ your panel and its history, moved

Hubble · HP Tau · 2024 · NASA
October 5, 20268 min

How to migrate from User Interviews to Great Question

How to move your Research Hub panel and research workflow from User Interviews to Great Question: what to export, how to import it, how features map, and a four-week plan.

Webb view of the cosmic tornado, a glowing herbig-haro outflow beside a distant galaxy.
Guide

UserTesting migration

✓ recordings, participants and studies, moved

Webb · Cosmic Tornado · 2025 · NASA
October 5, 20268 min

How to migrate from UserTesting to Great Question

How to move from UserTesting to Great Question: what to export, how to import recordings and participants, how features map, and a four-week switching plan.

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