Author
Tania Clarke
Tania Clarke is a B2B SaaS product marketer focused on using customer research and market insight to shape positioning, messaging, and go-to-market strategy.
Product Testers
✓ representative participants, not just available ones
Testers for products: how to find, recruit, and manage the right participants for product testing
Learn how to find, recruit, and manage testers for products. Covers screener design, compensation benchmarks, platform comparisons, and panel management.
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Product Validation
✓ five conversations that save you six months
What is product validation? How to test your idea before you build
Product validation is the process of testing whether a product idea is worth building. It's less about the product and more about the market, the problem, and whether customers will pay.
Prototype testing
✓ Catch problems before you ship, not after
Prototype testing: the complete guide for product builders
Prototype testing means putting a version of your product in front of real users before you build (or ship) the final thing. It catches problems early and kills bad ideas fast.
Vibe-Coded Apps
✓ Five users, one question, three days
How to validate your vibe-coded app with real users
You built it fast. Now find out if it actually works. A practical guide to validating vibe-coded apps with real users before you ship something nobody wants.
Introducing Great Question's MCP
✓ Your whole research repository, one question away from any AI
MCP for user research: give your AI access to everything your customers have ever told you
Great Question now has a native MCP server. Connect Claude or Cursor to your research repository and ask questions across years of sessions and insights.
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AI-moderated interviews
✓ a survey that can ask why
AI-moderated interviews: the complete guide
AI-moderated interviews are user interviews run by an AI moderator that asks live follow-ups. How they work, how they compare to human moderation, and when to use them.
Prototype Testing Tools
✓ test with real users, not just clicks
Prototype testing tools: how to pick the right one for your research
Prototype testing tools vary wildly by fidelity, method, and what happens after the test. Here's how to pick the right one for your team and research workflow.
Survey Analysis
✓ the patterns buried in the open-ended answers
How to analyze survey data: the step-by-step guide
Learn how to analyze both closed-ended and open-ended survey responses. Step-by-step guide covering quantitative patterns, qualitative coding, and AI-assisted analysis.