Author
Tania Clarke
Tania Clarke is a B2B SaaS product marketer focused on using customer research and market insight to shape positioning, messaging, and go-to-market strategy.
Discussion Guides
✓ A four-stage structure that keeps every session comparable
How to write a discussion guide for user interviews
A discussion guide is more than a question list. Learn the four-stage structure that makes user interviews consistently useful.
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Customer Feedback Tools
✓ sorted by the job you're hiring them for
Customer feedback tools: 8 platforms compared (and the gap most of them miss)
Most customer feedback tools collect scores. Few help you understand why. Here are 8 platforms compared on what they do, what they miss, and when to use each.
Remote user testing
✓ The same behavioral signal, without the same room
Remote user testing: how to run it and what tools to use
Remote user testing lets you get real user feedback without being in the same room. Here's how to run it well, moderated or unmoderated, with the tools that make it fast.
Vibe Coding
✓ The validation step most builders skip
How to vibe code: a practical guide (including how to validate what you build)
Vibe coding is how you build apps with AI instead of writing code yourself. Here's a practical guide to getting started, plus the validation step most vibe coders skip.
Vibe Coding Tools
✓ The 4 worth knowing, plus the validation layer they all miss
Best vibe coding tools in 2026 (and how to validate what you build)
The best vibe coding tools in 2026 are Lovable, Bolt, Cursor, and Replit, each strong in a different context. What none of them do: tell you whether what you built works for users.
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118 days→6 days
Recruitment timeline at ServiceNow
How to recruit research participants from your customer base
Panel recruits take weeks and cost $300+. Your own customers respond in days for less. Here's how to build the CRM infrastructure for research recruitment.
Product Testers
✓ representative participants, not just available ones
Testers for products: how to find, recruit, and manage the right participants for product testing
Learn how to find, recruit, and manage testers for products. Covers screener design, compensation benchmarks, platform comparisons, and panel management.
Product Validation
✓ five conversations that save you six months
What is product validation? How to test your idea before you build
Product validation is the process of testing whether a product idea is worth building. It's less about the product and more about the market, the problem, and whether customers will pay.