Author
Tania Clarke
Tania Clarke is a B2B SaaS product marketer focused on using customer research and market insight to shape positioning, messaging, and go-to-market strategy.
Research Synthesis
✓ Find signal across every study, not one at a time
Research synthesis for product teams: how to find the patterns nobody sees
How to synthesize research findings across multiple customer studies. A practical guide for product teams, not an academic literature review methodology.
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AI and Research Roles
✓ Tasks get automated, judgment gets promoted
Will AI replace UX researchers? What the data actually says
Will AI replace UX researchers? Data shows AI replaces tasks, not roles. See what's changing for UX research jobs and careers in 2026.
AI research tools
✓ Eight platforms sorted by what they actually solve
Best AI tools for UX research in 2026
Compare the top AI-powered research tools for 2026. Real case studies from ServiceNow, Brex, and Asana. Decision framework included.
Concept Testing
✓ kill bad ideas in days, not quarters
Concept testing: the complete guide to validating ideas before you build (+25 questions to ask)
Concept testing validates ideas before you build. Learn the four test structures, what to measure, the methods, and 25 questions to ask. Updated July 2026.
Screener Questions
✓ red herrings, templates, and the numbers that tell you it works
How to write screener questions that keep bots out
How to write screener survey questions that filter out bots and bad-fit participants. Templates, red herring techniques, and common mistakes to avoid.
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The Testing Bottleneck
✓ prototypes land in minutes, tests still take weeks
AI usability testing: our take on the hype
AI prototyping is the #1 most-wanted PM use case. But user research has the biggest AI demand gap. Here's our take on the new trend in product building.
Customer Discovery
✓ Talk to the right customers without waiting on a researcher
A product manager's guide to customer discovery (that actually scales)
Learn how to scale customer discovery as a PM without a dedicated researcher. Practical strategies that work.
AI Research Prompts
✓ Context-rich prompts, not generic one-liners
AI prompts for UX research: 23 copy-paste prompts for every stage
23 tested AI prompts for UX research: planning, recruiting, analysis, synthesis, and stakeholder communication. Copy, paste, customize, use.