Author
Tania Clarke
Tania Clarke is a B2B SaaS product marketer focused on using customer research and market insight to shape positioning, messaging, and go-to-market strategy.
The Testing Bottleneck
✓ prototypes land in minutes, tests still take weeks
AI usability testing: our take on the hype
AI prototyping is the #1 most-wanted PM use case. But user research has the biggest AI demand gap. Here's our take on the new trend in product building.
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Prototype Testing
✓ Where a testing tool stops and a platform starts
Great Question vs Maze: prototype testing and beyond
Maze is a fast prototype testing tool. Great Question does prototype testing plus CRM recruitment, focus groups, cross-study AI, and MCP integration. Here's how to choose.
Customer Discovery
✓ Talk to the right customers without waiting on a researcher
A product manager's guide to customer discovery (that actually scales)
Learn how to scale customer discovery as a PM without a dedicated researcher. Practical strategies that work.
AI Research Prompts
✓ Context-rich prompts, not generic one-liners
AI prompts for UX research: 23 copy-paste prompts for every stage
23 tested AI prompts for UX research: planning, recruiting, analysis, synthesis, and stakeholder communication. Copy, paste, customize, use.
Card sorting
✓ the navigation labels your users already have in their heads
Card sorting in UX: the complete guide to better information architecture
Card sorting is a UX research method that shows how users actually think about your navigation. Learn open, closed, and hybrid sorts, analysis, and common mistakes.
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1-2 weeks→2-3 days
Unmoderated testing turnaround
Unmoderated testing: how to run UX research without being in the room
Unmoderated testing lets you validate usability with real customers in days, not weeks. Learn when to use it, how to run a study, and the mistakes that waste your data.
AI research tools
✓ Seven platforms ranked by the workflow problem they solve
Choosing an AI research platform in 2026: a decision framework
How enterprise research teams pick one AI platform over a stack of point tools, with what ServiceNow, Brex and Asana consolidated onto and why.
The AI Researcher
✓ Researchers are drowning, not disappearing
The Rise of the AI Researcher: What 1,500+ Research Teams Told Us About a Role That Doesn't Exist Yet
What 1,500+ conversations with research teams actually show about AI and UX research: researchers are drowning, not disappearing, and three new roles are emerging.