Author
Tania Clarke
Tania Clarke is a B2B SaaS product marketer focused on using customer research and market insight to shape positioning, messaging, and go-to-market strategy.
Heuristic Evaluation
✓ a ranked list of problems in an afternoon
Heuristic evaluation: the complete guide
Heuristic evaluation is an expert review of an interface against usability principles. Learn the 10 heuristics, how to run a session, how to rate severity, and when to test with real people instead.
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Product Discovery
✓ research that can still change the answer
Product discovery: how to decide what's worth building
Product discovery is the work of figuring out what to build before you build it. Here's the loop, the methods that answer each question, and how much is enough.
Qualitative Analysis
✓ automation for the repetition, judgment for the rest
Qualitative data analysis with AI: a practical method
A six-step method for analyzing qualitative research data, with a clear call on which steps AI handles well and which ones it quietly gets wrong.
Synthetic Users
✓ no citation, no claim
Synthetic users: the complete guide
Synthetic users are AI-generated research participants built from your own data. What they are, how to build one, why accuracy cannot be measured, and where they fit.
User Personas
✓ patterns you can trace, not characters you invented
How to create user personas from research data
A method for building user personas from actual research evidence instead of workshop assumptions, plus how to keep them useful after launch week.
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UX Audit
✓ a prioritized list, not a 40-slide deck
How to run a UX audit
A practical UX audit process, from gathering evidence to rating severity, so the findings actually get fixed instead of sitting in a deck.
Voice of Customer
✓ a program, not a score in a deck
Voice of Customer: how to build a VoC program that changes decisions
Voice of customer analysis is more than NPS. How to choose your source mix, run VoC as a program, and close the loop so findings change decisions.
Great Question AI: the research platform your AI can actually run
Great Question AI is a GPT-4-powered assistant that helps level up your research synthesis and simplify your research operations. Try it free for 30 days.