Author
Tania Clarke
Tania Clarke is a B2B SaaS product marketer focused on using customer research and market insight to shape positioning, messaging, and go-to-market strategy.
Research Repositories
✓ Ranked on governance, stakeholder access, and AI search
Best research repository for research ops teams (2026)
The best AI research repositories for research ops in 2026, scored on governance, stakeholder access, AI search and MCP. ServiceNow went from 15 tools to 7.
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Continuous Discovery
✓ The infrastructure that makes the habits stick
Continuous discovery habits: how to build and sustain them
What are continuous discovery habits? Teresa Torres defines five practices for product trios: weekly interviews, opportunity solution trees, assumption testing, small experiments, and full-trio participation.
Discussion Guides
✓ A four-stage structure that keeps every session comparable
How to write a discussion guide for user interviews
A discussion guide is more than a question list. Learn the four-stage structure that makes user interviews consistently useful.
Customer Feedback Tools
✓ sorted by the job you're hiring them for
Customer feedback tools: 8 platforms compared (and the gap most of them miss)
Most customer feedback tools collect scores. Few help you understand why. Here are 8 platforms compared on what they do, what they miss, and when to use each.
Remote user testing
✓ The same behavioral signal, without the same room
Remote user testing: how to run it and what tools to use
Remote user testing lets you get real user feedback without being in the same room. Here's how to run it well, moderated or unmoderated, with the tools that make it fast.
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Vibe Coding
✓ The validation step most builders skip
How to vibe code: a practical guide (including how to validate what you build)
Vibe coding is how you build apps with AI instead of writing code yourself. Here's a practical guide to getting started, plus the validation step most vibe coders skip.
Vibe Coding Tools
✓ The 4 worth knowing, plus the validation layer they all miss
Best vibe coding tools in 2026 (and how to validate what you build)
The best vibe coding tools in 2026 are Lovable, Bolt, Cursor, and Replit, each strong in a different context. What none of them do: tell you whether what you built works for users.
118 days→6 days
Recruitment timeline at ServiceNow
How to recruit research participants from your customer base
Panel recruits take weeks and cost $300+. Your own customers respond in days for less. Here's how to build the CRM infrastructure for research recruitment.