Author
Tania Clarke
Tania Clarke is a B2B SaaS product marketer focused on using customer research and market insight to shape positioning, messaging, and go-to-market strategy.
Survey question examples
✓ questions that produce answers you can act on
Good survey questions: 45 examples, and the bad ones to rewrite
45 examples of good survey questions for customer, product and UX research, plus 8 bad survey questions rewritten so they produce data you can act on.
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Research plan template
✓ agree the decision before you book a single session
UX research plan template: copy it free, with a filled-in example
A free UX research plan template you can copy in one click, a guide to filling in each section, and a filled-in example for a B2B onboarding study.
Tree testing vs card sorting
✓ one builds the structure, the other checks it
Tree testing vs card sorting: which to use, and when to run both
Card sorting shows how people group your content. Tree testing checks whether they can find it. When to use each, and how to run them together.
Survey question types
✓ pick the format that matches the decision you need to make
Types of survey questions: 12 formats, with examples and when to use each
The 12 survey question types researchers use, from single-select to matrix and NPS, with an example of each, when it works, and the mistakes that ruin the data.
User Interviews alternatives
✓ where your participants come from decides the shortlist
8 User Interviews alternatives for research recruitment in 2026
8 User Interviews alternatives for research recruitment, compared on panel, pricing and what each does beyond finding participants. Prices checked October 2026.
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UX survey questions
✓ measure the experience, then ask why
UX survey questions: 35 examples, plus the standard questionnaires (SUS, SEQ, UMUX-Lite)
35 UX survey questions for discovery, usability tests, onboarding and feature feedback, plus how to use SUS, SEQ, UMUX-Lite and NPS.
Card Sorting
✓ the structure your users already have in their heads
Card sorting: The key to your users' mental models
Learn open, closed, and hybrid card sorting with step-by-step instructions. Includes a downloadable template and tips for analyzing results.
Agentic Moderation
✓ live now for interviews, surveys and prototype tests
Great Question now has its own agentic moderator
An agentic moderator that holds a real conversation, adapts to what participants say, and returns the recording and transcript to the study you already work in. Live now for interviews, surveys and prototype tests.