Building the right thing
Recruitment & Admin: The 8 Pillars, 8 Years Later
Key takeaways from Jenni Darroch, Harri Thomas, and Holly Cole's session about AI's impact on the evolution of the Recruitment & Admin pillar of user research.
Product Release Roundup: October 2025
New to Great Question in October: AI moderated interviews, role-based access, democratized pricing & more.
Building an insight ecosystem with AI & service design
Dhairya Sathvara on how to use AI and service design to help research and adjacent teams pull insights from multiple sources into one ecosystem view.
Beyond the “black box”: Measuring research impact
Pedro Vargas on the “black box” problem that makes measuring UX research impact so challenging and how to use “impact boxes” to overcome this in your org.
Product Release Roundup: September 2025
New to Great Question in September: smarter screeners, AI moderation, PDF repository support, and more.
Scope & Organizational Context: The 8 Pillars, 8 Years Later
Key takeaways from Jennifer Otto, George Jensen, and Holly Cole's conversation about the evolution of the Scope and Organizational Context in user research.
Lean Thinking in UX Research: Maximizing value, minimizing waste
Sara Ulius-Sabel on the power of Lean Thinking, the seven wastes in UX research, and her strategies for minimizing each and maximizing value for customers.
Product Release Roundup: August 2025
New to Great Question in August: matrix questions, hybrid card sorts, a better participant experience for unmoderated tests, feature access controls, and more.
People & Environment: The 8 Pillars, 8 Years Later
Key takeaways from Emma Boulton, Holly Cole, and Benson Low’s discussion about the evolution of the People and Environment pillars of user research.
Is your research team broken?
Johanna Jagow on the six surefire signs of a dysfunctional research team in 2026, from turf wars and black holes to skills gaps and resource crunches.
Security at Great Question: Raising the bar with a bug bounty program
Great Question launched a bug bounty program to harden security for customer research data. Here is why we did it and how the program works.
Introducing Card Sorting in Great Question
Card Sorting is now in Great Question: run open, closed, or hybrid sorts, recruit from your CRM or a 3M+ panel, and keep every insight connected to your repository.
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