Building the right thing
Scattered sources→One sourced answer
Insights across every team
Building an insight ecosystem with AI & service design
Dhairya Sathvara on how to use AI and service design to help research and adjacent teams pull insights from multiple sources into one ecosystem view.
Impact boxes
✓ A framework to show what research actually changed
Beyond the “black box”: Measuring research impact
Pedro Vargas on the “black box” problem that makes measuring UX research impact so challenging and how to use “impact boxes” to overcome this in your org.
September Releases
✓ Smarter screeners, PDF repository, and AI moderation on the way
Product Release Roundup: September 2025
New to Great Question in September: smarter screeners, AI moderation, PDF repository support, and more.
ResearchOps Pillars
✓ How scope and organizational context evolve in the AI era
Scope & Organizational Context: The 8 Pillars, 8 Years Later
Key takeaways from Jennifer Otto, George Jensen, and Holly Cole's conversation about the evolution of the Scope and Organizational Context in user research.
The seven wastes
✓ cut the work that doesn't add customer value
Lean Thinking in UX Research: Maximizing value, minimizing waste
Sara Ulius-Sabel on the power of Lean Thinking, the seven wastes in UX research, and her strategies for minimizing each and maximizing value for customers.
August Releases
✓ Matrix questions, hybrid card sorts, and feature access controls
Product Release Roundup: August 2025
New to Great Question in August: matrix questions, hybrid card sorts, a better participant experience for unmoderated tests, feature access controls, and more.
UX Research Ops
✓ How layoffs and AI reshaped the work
People & Environment: The 8 Pillars, 8 Years Later
Key takeaways from Emma Boulton, Holly Cole, and Benson Low’s discussion about the evolution of the People and Environment pillars of user research.
Research Team Health
✓ Six signs of dysfunction and the questions that expose them
Is your research team broken?
Johanna Jagow on the six surefire signs of a dysfunctional research team in 2026, from turf wars and black holes to skills gaps and resource crunches.
Security at GQ
✓ a bug bounty that raises the bar
Security at Great Question: Raising the bar with a bug bounty program
Great Question launched a bug bounty program to harden security for customer research data. Here is why we did it and how the program works.
Introducing Card Sorting in Great Question
Card Sorting is now in Great Question: run open, closed, or hybrid sorts, recruit from your CRM or a 3M+ panel, and keep every insight connected to your repository.
Researcher Effort Score
✓ measuring the impact of research
How to measure research impact with the Researcher Effort Score
The Researcher Effort Score measures how much work it takes teams to get research done. How to calculate it and use it to prove research impact.
20→130+
People running research after democratizing at Flight Centre
2 researchers, 3k employees: Democratizing research at Flight Centre
With two full-time researchers, Flight Centre lets any of its 3,000 employees run research. Their playbook: mapping the mess, bootcamps and templates, guardrails, and the right platform.
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