Building the right thing
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User Interviews × Great Question: A Partnership for Higher-Quality Research
Great Question’s integration with User Interviews combines the power of high-quality participant recruitment with end-to-end research workflows. Learn more.
$13M USD
to accelerate research democratization
Great Question Secures $13M Series A Funding from Inovia to Accelerate Research Democratization for Enterprises
Great Question raised a $13M Series A led by Inovia Capital to accelerate our mission of putting customer research in every team's hands.
Product Release Roundup: November 2025
New to Great Question in November: Big news, User Interviews integration, goodbye Calendly & more
$13M USD
to accelerate research democratization
We raised $13M USD to put research in everyone's hands
Great Question has raised $13 million in Series A funding, led by Inovia Capital, to put high-quality research in every team's hands.
Research & ReOps Leadership
✓ What changes when you lead both sides
Bridging Research & ResearchOps: Lessons in leading both worlds
Pedro Vargas on the differences between Research and ResearchOps teams, two leadership principles he swears by, and making learning more natural for your org.
Knowledge Management
✓ Insights that actually change decisions, not just get found
Data & Knowledge Management: The 8 Pillars, 8 Years Later
Eight years after the 8 Pillars of user research were named, data and knowledge management has shifted from storage to usage: making insights actually change decisions.
Compliance as blocker→Compliance as partner
Research compliance
How researchers can win friends & influence people (in compliance)
Dhairya Sathvara on how UX researchers can reframe legal and compliance as a partner, embedding it in the research process without slowing them down.
Research Communication
✓ Get insights heard, remembered, and acted on
Mastering the art of research communication
Jesse Livingston on why most research fails to land, the four principles of effective research communication, and why plain language is effective language.
A last resort→A company habit
Research at Dropbox
Democratization at Dropbox: Empowering everyone to learn from customers
Allison Cole on what research democratization really means (minus the jargon), the three pillars that make it work at Dropbox, and how they measure its success.
Change Management
✓ Tooling changes are people changes
Change management for UX research teams
Johanna Jagow on why UX researchers are uniquely positioned to lead change management. Plus, swipe our Change Management Toolkit to help you get started.
Recruitment & Admin
✓ How AI is rebuilding research's most tedious pillar
Recruitment & Admin: The 8 Pillars, 8 Years Later
Key takeaways from Jenni Darroch, Harri Thomas, and Holly Cole's session about AI's impact on the evolution of the Recruitment & Admin pillar of user research.
October Releases
✓ AI moderated interviews, role-based access, and democratized pricing
Product Release Roundup: October 2025
New to Great Question in October: AI moderated interviews, role-based access, democratized pricing & more.
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