Building the right thing
Product Release Roundup: March 2026
New to Great Question in March: AI study synthesis, MCP beta waitlist, and more
Best AI tools for UX research in 2026
Compare the top AI-powered research tools for 2026. Real case studies from ServiceNow, Brex, and Asana. Decision framework included.
How to write screener questions that keep bots out
How to write screener survey questions that filter out bots and bad-fit participants. Templates, red herring techniques, and common mistakes to avoid.
AI usability testing: our take on the hype
AI prototyping is the #1 most-wanted PM use case. But user research has the biggest AI demand gap. Here's our take on the new trend in product building.
AI prompts for UX research: 23 copy-paste prompts for every stage
23 tested AI prompts for UX research: planning, recruiting, analysis, synthesis, and stakeholder communication. Copy, paste, customize, use.
The ROI framework for research teams
Trevor Calabro breaks down his five-step framework for measuring the ROI of research, and in doing so, transforms the way organizations value research.
B2B user research: 8 tactics from product teams who actually do this every day (2026 guide)
B2B user research is hard: small panels, busy execs, NDAs everywhere. 8 tactics product teams use to recruit, interview, and learn from real B2B users in 2026.
Product Release Roundup: February 2026
New to Great Question in February: Teams, SCIM integration, data retention, and more
Best Dovetail Alternatives in 2026: 7 Research Tools Worth Switching To
Looking for a Dovetail alternative? We compared 7 UX research tools that cover recruitment, analysis, and full research workflows beyond basic storage.
The Rise of the AI Researcher: What 1,500+ Research Teams Told Us About a Role That Doesn't Exist Yet
What 1,500+ conversations with research teams actually show about AI and UX research: researchers are drowning, not disappearing, and three new roles are emerging.
Product Release Roundup: January 2026
New to Great Question in January: The AI feature you've been waiting for, and more
Tools & Governance: The 8 Pillars, 8 Years Later
Research tools jumped from 80 to 800 in six years. How teams pick a stack that actually integrates, and build governance in before it becomes a problem.
Get the blog in your inbox
Latest insights for customer-obsessed product builders. Once a month, no noise.