Research Blog

Building the right thing

The Cosmic Cliffs of NGC 3324, a ridge of gas and dust glowing against young stars.
Article

Vibe-Coded Apps

Five users, one question, three days

Webb · Cosmic Cliffs · 2024 · NASA
April 1, 20268 min

How to validate your vibe-coded app with real users

You built it fast. Now find out if it actually works. A practical guide to validating vibe-coded apps with real users before you ship something nobody wants.

Webb detail of an actively forming star system with bright outflows and dark dust lanes.
Article

Introducing Great Question's MCP

Your whole research repository, one question away from any AI

Webb · Lynds 483 · 2025 · NASA
March 31, 20266 min

MCP for user research: give your AI access to everything your customers have ever told you

Great Question now has a native MCP server. Connect Claude or Cursor to your research repository and ask questions across years of sessions and insights.

The Egg Nebula, a pre-planetary nebula, with a central dust-shrouded dying star casting symmetric searchlight beams through concentric arcs of dust.
Article

Recommendation Adoption

a score for the gap between insight and shipped fix

Hubble · Egg Nebula · 2026 · NASA
March 29, 202610 min

How to measure whether your research actually ships: the Recommendation Adoption Score

The Recommendation Adoption Score tracks what happens after the research readout. How Cisco built a framework to close the gap between insights and action.

Webb view of the cosmic tornado, a glowing herbig-haro outflow beside a distant galaxy.
Comparison

Prototype Testing Tools

test with real users, not just clicks

Webb · Cosmic Tornado · 2025 · NASA
March 25, 202610 min

Prototype testing tools: how to pick the right one for your research

Prototype testing tools vary wildly by fidelity, method, and what happens after the test. Here's how to pick the right one for your team and research workflow.

Webb view of a glittering star-birth region dense with young stars.
Article

Economics of AI

why efficiency creates more research work, not less

Webb · Pismis 24 · 2025 · NASA
March 18, 20267 min

More AI, More UXR

Economic principles like comparative advantage, O-Ring theory, and Jevons Paradox show why AI efficiency expands UX research opportunities rather than eliminates them.

The barred spiral galaxy MCG+07-07-072, thin arms curving from the ends of its central bar into a near-complete ring around its disk.
Comparison

QDA Software

Great Question4 out of 4
Dovetail3 out of 4
ATLAS.ti3 out of 4
Otter.ai2 out of 4
Hubble · MCG+07-07-072 · 2024 · NASA
March 18, 20269 min

Qualitative data analysis software: 10 tools that keep you close to your data

Compare 10 qualitative data analysis tools including NVivo, ATLAS.ti, MAXQDA, Great Question, and more. See which one fits your research workflow.

The bright young stellar object IRAS 05506+2414 cloaked in thick gas and dust, with a fan-shaped spray of glowing material streaming outward across the frame.
Article

Research Synthesis

Find signal across every study, not one at a time

Hubble · IRAS 05506+2414 · 2022 · NASA
March 18, 202610 min read

Research synthesis for product teams: how to find the patterns nobody sees

How to synthesize research findings across multiple customer studies. A practical guide for product teams, not an academic literature review methodology.

Three brilliant young stars of the HP Tau triple-star system blazing inside a hollowed-out cavity of a golden reflection nebula that curls around them like a glowing cosmic geode.
Article

AI and Research Roles

Tasks get automated, judgment gets promoted

Hubble · HP Tau · 2024 · NASA
March 18, 202611 min read

Will AI replace UX researchers? What the data actually says

Will AI replace UX researchers? Data shows AI replaces tasks, not roles. See what's changing for UX research jobs and careers in 2026.

Webb image of dusty wisps surrounding a protoplanetary disc.
The AI Synthesis panel in Great Question, with a study overview, major themes, and supporting quotes from seven completed interviews
Webb · Butterfly Star · 2025 · NASA
March 17, 20265 min

Product Release Roundup: March 2026

New to Great Question in March: AI study synthesis, MCP beta waitlist, and more

Composite of NGC 6357, a star-forming region around the Pismis 24 cluster.
Comparison

AI research tools

Eight platforms sorted by what they actually solve

Webb · NGC 6357 · 2025 · NASA
March 11, 20268 min

Best AI tools for UX research in 2026

Compare the top AI-powered research tools for 2026. Real case studies from ServiceNow, Brex, and Asana. Decision framework included.

Dark, silhouetted clouds of hydrogen gas and dust standing out against glowing nebulosity in a portion of the Rosette Nebula, sculpted by radiation from nearby young stars.
Article

Screener Questions

red herrings, templates, and the numbers that tell you it works

Hubble · Rosette Nebula · 2025 · NASA
March 11, 20266 min read

How to write screener questions that keep bots out

How to write screener survey questions that filter out bots and bad-fit participants. Templates, red herring techniques, and common mistakes to avoid.

The moth-shaped bipolar planetary nebula NGC 2899, glowing pink and blue lobes of hydrogen and oxygen gas fanning out symmetrically from a hot central white dwarf.
Article

The Testing Bottleneck

prototypes land in minutes, tests still take weeks

Hubble · NGC 2899 · 2025 · NASA
March 10, 202612 min

AI usability testing: our take on the hype

AI prototyping is the #1 most-wanted PM use case. But user research has the biggest AI demand gap. Here's our take on the new trend in product building.

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