Building the right thing
What UX researchers get wrong about AI
A field note from r/UXResearch, customer conversations, and the published literature on six common misperceptions about AI in UX research.
Great Question MCP: run user research inside Claude, Cursor, and your AI tools
Great Question's MCP server lets you create studies, add participants, and query transcripts, highlights, and research data, all inside Claude, Cursor, ChatGPT, and other AI tools.
11 best UserTesting alternatives in 2026 (compared by price, panel, and use case)
UserTesting credit pricing burning your budget? Compare 11 alternatives and competitors by panel, AI features, and use case. 2026 reviews.
Best research repository for research ops teams (2026)
The best AI research repositories for research ops in 2026, scored on governance, stakeholder access, AI search and MCP. ServiceNow went from 15 tools to 7.
Product concept validation: how to test an idea before you build it
Product concept validation tests whether your idea resonates with users before you build it. A practical, fast guide for founders and PMs.
Product Release Roundup: April 2026
New to Great Question in April: Blind studies with native video calling, MCP with 70 tools, and more
Customer feedback tools: 7 platforms compared (and the gap most of them miss)
Most customer feedback tools collect scores. Few help you understand why. Here are 7 platforms compared on what they do, what they miss, and when to use each.
Remote user testing: how to run it and what tools to use
Remote user testing lets you get real user feedback without being in the same room. Here's how to run it well, moderated or unmoderated, with the tools that make it fast.
How to test a Figma prototype with real users
Testing a Figma prototype with real users before you build saves weeks of rework. Here's exactly how to do it, with moderated and unmoderated options.
How to vibe code: a practical guide (including how to validate what you build)
Vibe coding is how you build apps with AI instead of writing code yourself. Here's a practical guide to getting started, plus the validation step most vibe coders skip.
Best vibe coding tools in 2026 (and how to validate what you build)
The best vibe coding tools in 2026 are Lovable, Bolt, Cursor, and Replit, each strong in a different context. What none of them do: tell you whether what you built works for users.
What is AI-moderated research? (And why it's not the same as a survey)
AI-moderated research conducts qualitative interviews at scale, the depth of a real conversation, without the scheduling bottleneck. Here's what it is, how it works, and when to use it.
Get the blog in your inbox
Latest insights for customer-obsessed product builders. Once a month, no noise.