Building the right thing
How to measure research impact with the Researcher Effort Score
The Researcher Effort Score measures how much work it takes teams to get research done. How to calculate it and use it to prove research impact.
2 researchers, 3k employees: Democratizing research at Flight Centre
With two full-time researchers, Flight Centre lets any of its 3,000 employees run research. Their playbook: mapping the mess, bootcamps and templates, guardrails, and the right platform.
5 tips to set yourself up for success in a new UXR role
Hannah Kirkbride on setting yourself up for success in a new UX research role, from embracing team rituals to reviewing past research and shipping a quick win.
How to nail UX research education for stakeholders
Johanna Jagow on how to effectively teach UX research principles, processes, and best practices to cross-functional stakeholders without losing the room.
Rethinking Webflow's Research Team Structure
Brad Orego on shifting Webflow's research team structure from reactive to proactive to better meet research demand and align with strategic business goals.
What they do, not what they say: Smarter ways to test real user intent
Johanna Jagow on why “Would you buy this?” isn’t the best question to ask; plus, seven smarter ways to test true user intent and deliver better insights.
The Research Repository Paradox: It's never too early (or too late) to start
It never feels like the right time to build a research repository. Whether you have a little past research or a lot, here's how to start, adapted to your starting point.
Enterprise vs. startup UX research: Same job, different description
Johanna Jagow on how UX research roles vary by organizational setting, from navigating resources and processes to career growth and personal development.
How to pace research for maximum impact
Hannah Kirkbride on the pitfalls of pacing research too fast, the risks of going too slow, and six principles for finding the right pace. Template included.
How to increase UX research visibility with an internal newsletter
Mia Mishek on how to create an internal newsletter that increases the visibility of UX research across your org. Swipe her newsletter template to get started.
Our journey building the ultimate scheduler for UX research interviews
Building a great product doesn't happen overnight. Read more about Great Question's journey to building the ultimate scheduler for user interviews.
Great Question's 2024 Review
2024 in review: Great Question AI and unmoderated prototype testing shipped, 10,586 studies and 27,041 interviews run, customer stories, conferences, and a team that grew to 32.
Get the blog in your inbox
Latest insights for customer-obsessed product builders. Once a month, no noise.