Research Blog

Building the right thing

Webb near-infrared view of the Flame Nebula, glowing dust columns against deep space.
Article

UX Research Pitfalls

Spot the buy-in killers before they sink your insights

Webb · Flame Nebula · 2025 · NASA
September 11, 20247 min

6 overlooked UX research mistakes many make (but you don’t have to)

Having advised over 40 UX research teams, Johanna Jagow has seen just about every mistake in the book. Here are 6 often overlooked research mistakes to avoid.

The spiral galaxy IC 4709, a faint halo and swirling disk crossed by a dark dust lane surrounding a bright active galactic nucleus.
Article

UX Research in 2024

What changed, what didn't, and where it's heading

Hubble · IC 4709 · 2024 · NASA
August 9, 202410 min

What's happening to UX research? Revisiting one year later

One year on, revisiting the state of UX research: AI is maturing, tools keep multiplying, remote roles are retreating, and responsible democratization is the path forward.

The barred spiral galaxy LEDA 857074 against the dark of space, with the bright point of a supernova shining on the right side of the galaxy's central bar.
Article

Research rigor

borrow the discipline of published papers

Hubble · LEDA 857074 · 2024 · NASA
July 11, 202412 min

5 ways academic research paper writing helps UX researchers grow

Johanna Jagow on how a background in academic research helps UX researchers grow in a corporate setting, from improving writing skills to building credibility.

The Egg Nebula, a pre-planetary nebula, with a central dust-shrouded dying star casting symmetric searchlight beams through concentric arcs of dust.
Article

Research Integration

templates for the cycles Product, Marketing, Sales, and CS already run

Hubble · Egg Nebula · 2026 · NASA
June 12, 202410 min

Integrating Research: Part II

Brad Orego offers practical advice and free templates to help you incorporate Research into your org’s existing Product, Marketing, Sales, and CS processes.

Hubble visible-light close-up of the Trifid Nebula with young stars and dark dust.
Article

AI in UX Research

Where it helps, and where you're still the researcher

Hubble · Trifid Nebula · 2026 · NASA
June 3, 20249 min

The UX research tasks you can let AI help with

One researcher's hands-on ratings of AI across the research process: where it genuinely helps (desk research, planning), where it falls short (transcription, analysis, moderation), and where bias creeps in.

A powerful protostellar jet from the high-mass star-forming region G35.2-0.7N carving a glowing orange cavity through surrounding dark dust clouds.
Article

Research Ops Careers

the traits that make the job click

Hubble · G35.2-0.7N · 2023 · NASA
May 14, 20246 min

What makes a great research operations pro?

Mia Mishek on the traits and skills that help you excel in research operations, and what unique career paths to ReOps success can teach us about the role.

The jellyfish galaxy JO204 with bright gas tendrils trailing beneath its glowing disc, where stripped gas collapses into new stars against a dark starfield.
Article

Research Democratization

The ops, training, and coaching that make pods self-sufficient

Hubble · JO204 · 2023 · NASA
May 6, 20248 min

Empowering non-career researchers: A playbook for success

Carol Rossi on the positive outcomes career researchers experience when they empower non-career researchers, and establishing a game plan to make it happen.

The Egg Nebula, a pre-planetary nebula, with a central dust-shrouded dying star casting symmetric searchlight beams through concentric arcs of dust.
Article

Responsible AI

guardrails that let the whole team use it

Hubble · Egg Nebula · 2026 · NASA
April 9, 20245 min

Democratizing AI in Research without blowing your foot off

Ned Dwyer on how Great Question is advancing the responsible use of AI in UX research, from PII privacy and access controls, to disclaimers and traceability.

The jellyfish galaxy JO206 trailing long tendrils of bright blue and pink star formation behind its colorful disk against a black sky.
Article

Participant Incentives

The right amount for the right participant

Hubble · JO206 · 2023 · NASA
March 26, 20248 min

How to calculate the right incentive for your research participants

Incentives can make or break research. Use this calculator to determine the ideal incentive type and amount for your participants based on detailed criteria.

Swirling, paint-like clouds of red, green, and blue gas forming the planetary nebula Kohoutek 4-55, the glowing shell cast off by a dying star.
Article

Research Integration

find where research fits in the cycles other teams already run

Hubble · Kohoutek 4-55 · 2025 · NASA
March 19, 202412 min

Integrating Research: Part I

Brad Orego on learning how your stakeholders work, identifying the challenges they face, and integrating research into their existing processes and lifecycles.

The barred spiral galaxy UGC 678 seen nearly face-on with softly winding spiral arms, its faint bar crossed in the foreground by a smaller edge-on galaxy.
Article

Research teams of one

Quick wins first, then guard the backlog

Hubble · UGC 678 · 2023 · NASA
February 29, 20246 min

The power of one: Success strategies for UX research teams of one

Jack Holmes on delivering quick wins with tactical insights, efficiency hacks for getting research done, and protecting your research backlog at all costs.

Webb view of a glittering star-birth region dense with young stars.
Article

Participant Recruiting

a repeatable way to find best-fit participants

Webb · Pismis 24 · 2025 · NASA
February 28, 20247 min read

How to recruit the right research participants (almost) every time

Caitlin Sullivan on defining target audiences, writing fluff-free screeners, using external research panels, and making the most of best-fit participants.

Get the blog in your inbox

Latest insights for customer-obsessed product builders. Once a month, no noise.