Building the right thing
Jobs to be Done
✓ a framework for products people actually want
Jobs-to-be-Done: A framework for better products & happier customers
The Jobs-to-be-Done framework explains why customers hire a product. How to use JTBD to build things people actually want.
Fintech UX Research
✓ moving fast inside a compliance-bound industry
Lessons learned as a UX researcher in financial services
UX research in financial services is hard: regulation, risk aversion, and low UX maturity. Three strategies for research that sticks in fintech.
ResearchOps benchmarks
✓ Prove your research practice is working
How to create UX research benchmarks for your org
Creating benchmark metrics is the first step in measuring the total impact that UX research has on your org. Here's how ResearchOps pro Mia Mishek does it.
2023 in Review
✓ Releases, 10,210 interviews, and a growing team
Great Question's 2023 Review
Looking back on 2023, from major product releases to quality-of-life improvements, conferences to customer success stories, and of course, a ton of research.
Tool procurement
✓ What happens after finance says yes
8 things ResearchOps should consider when procuring a new tool
From managing change to extending trials, ResearchOps leader and self-proclaimed tool nerd Mia Mishek shares her key considerations when procuring a new tool.
Research Goals
✓ Prioritize with a risk-and-confidence matrix
How to set & achieve research goals without a research team
Need help setting research goals? Get Jane’s (free) research goal-setting worksheet and learn how to set up continuous discovery in Great Question here.
Stakeholder Surveys
✓ align every voice before you sign the contract
Buy the right thing: Identifying the research tooling needs of your team
For researchers, a stakeholder survey is a great way to identify what your team needs in a research tool before you buy. Use this free template to get started.
+
Introducing Great Question's Respondent integration
Recruit B2B and niche participants from Respondent without leaving Great Question. How the Respondent integration works and what it costs.
Survey Participation
✓ fixes for a survey nobody is answering
How to increase survey response rates when participation is low
What should you do when not enough people are responding to your survey? Here's what UX Researcher & Designer Jack Holmes recommends to increase participation.
Solo UX Research
✓ Show value in your first 90 days, not your first year
How to start a UXR practice from scratch in 90 days
Caitlin Sullivan helps early-stage startups set up successful UX research practices. Here, she shares her 7-step, 90-day process when starting from scratch.
Research under UX→Just Research
Research beyond UX
Why it's time for research to move beyond UX
Our current org structures are not setting Research up for success, Brad Orego argues. Here's what the UXR leader proposes instead, and how to make it happen.
AI-Assisted Research
✓ a human-centered framework for where AI actually helps
Emergent best practices in AI-assisted design and research
For two months, Great Question’s Jane Davis spoke to designers and researchers about AI. Here’s what she found about its emerging use cases and best practices.
Get the blog in your inbox
Latest insights for customer-obsessed product builders. Once a month, no noise.