Building the right thing
IPO readiness
✓ a research practice that survives the scrutiny
IPO readiness for research: Preparing your practice to go public
From data governance and documentation to vendor selection and compliance, prepping your research practice for an IPO is a huge undertaking. Here’s what it takes.
The UXR reckoning
✓ Signal over noise on AI, tooling, and layoffs
What's happening to UX research right now?
Research is changing fast, from the rise of democratization and now AI, to an explosion in research tools and widespread layoffs in tech. Brad Orego weighs in.
AI at Great Question
✓ AI will augment research, not replace researchers.
Great Question AI Manifesto
At Great Question, we believe it's our responsibility to use AI for good in the world of UX research. Our founders share how we do this in our AI Manifesto.
Research Maturity
✓ two levers, impact and infrastructure, and twelve ways to build them
An in-depth look at organizational research maturity
Organizational research maturity requires two things: impact and infrastructure. Great Question's Jane Davis shares the 12 components of research maturity.
Observer Rooms
✓ the whole team watching research live
Introducing Observer Rooms: The best way to watch live customer research
See how Great Question Observer Rooms let your whole team watch live research sessions together, so insights land with everyone at once.
Research Democratization
✓ evenly distributed, not just talked about
The Future of UX Research Tools & Democratization
At PWDR 2023, Great Question Co-Founder & CEO Ned Dwyer shared his vision for the future of UXR tools & democratization. Listen to his talk & read our recap.
Stakeholder Trust
✓ Listening, empathy, and vulnerability make research land
Impactful Research Is a Team Sport
At PWDR 2023, OpenPhone's Peter Roessler shared why he leads research with listening, empathy, and vulnerability. Watch the session & read our recap here.
Research Democratization
✓ Four commitments that keep researchers in the lead
Democratization by Researcher, Not of Research
At PWDR 2023, Google's Zoë Glas shared 4 commitments to UXR you have to make before you can democratize research. Listen to her talk & read our recap here.
Crickets→Celebrity
Research demand at Lyft
Share the Power: Democratization Done Right
At PWDR 2023, Amanda Gelb shared how she built a Rapid Research program from scratch at Lyft (& how you can, too). Watch the session & read our recap here.
Research Frameworks
✓ CHROME, risk vs. clarity, and the trust loop behind them
Research in an Evolving Landscape: Frameworks for Impact
In her PWDR 2023 session, Katya Hott shares research frameworks she implemented at SeatGeek to make an impact. Watch the full session and read our recap here.
Scaling ReOps
✓ Start standard-issue, then build on top
Scaling research that rocks (or at least isn’t rubbish)
In our People Who Do Research 2023 keynote, Kate Towsey discusses scaling ReOps to support 500 people at Atlassian. Listen to her talk or read our recap here.
Research Integrations
✓ your existing stack, connected to one workflow
UX Research is better when it's integrated
UX Researchers have so many tools available for every stage of the research process from panel management to UX repository and everything in between, but more tools doesn't mean faster research. With integrations to Great Question researchers can simplify their research using tools they already have.
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