Building the right thing
Why it's time for research to move beyond UX
Our current org structures are not setting Research up for success, Brad Orego argues. Here's what the UXR leader proposes instead, and how to make it happen.
Emergent best practices in AI-assisted design and research
For two months, Great Question’s Jane Davis spoke to designers and researchers about AI. Here’s what she found about its emerging use cases and best practices.
IPO readiness for research: Preparing your practice to go public
From data governance and documentation to vendor selection and compliance, prepping your research practice for an IPO is a huge undertaking. Here’s what it takes.
What's happening to UX research right now?
Research is changing fast, from the rise of democratization and now AI, to an explosion in research tools and widespread layoffs in tech. Brad Orego weighs in.
Great Question AI Manifesto
At Great Question, we believe it's our responsibility to use AI for good in the world of UX research. Our founders share how we do this in our AI Manifesto.
An in-depth look at organizational research maturity
Organizational research maturity requires two things: impact and infrastructure. Great Question's Jane Davis shares the 12 components of research maturity.
Introducing Observer Rooms: The best way to watch live customer research
See how Great Question Observer Rooms let your whole team watch live research sessions together, so insights land with everyone at once.
The Future of UX Research Tools & Democratization
At PWDR 2023, Great Question Co-Founder & CEO Ned Dwyer shared his vision for the future of UXR tools & democratization. Listen to his talk & read our recap.
Impactful Research Is a Team Sport
At PWDR 2023, OpenPhone's Peter Roessler shared why he leads research with listening, empathy, and vulnerability. Watch the session & read our recap here.
Democratization by Researcher, Not of Research
At PWDR 2023, Google's Zoë Glas shared 4 commitments to UXR you have to make before you can democratize research. Listen to her talk & read our recap here.
Share the Power: Democratization Done Right
At PWDR 2023, Amanda Gelb shared how she built a Rapid Research program from scratch at Lyft (& how you can, too). Watch the session & read our recap here.
Research in an Evolving Landscape: Frameworks for Impact
In her PWDR 2023 session, Katya Hott shares research frameworks she implemented at SeatGeek to make an impact. Watch the full session and read our recap here.
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