Research Blog

Building the right thing

The faint, low-surface-brightness dwarf irregular galaxy ESO 490-017, a diffuse swarm of stars behind bright foreground stars, set against a field of distant reddish galaxies.
Article

Scaling ReOps

✓ Start standard-issue, then build on top

Hubble · ESO 490-017 · 2026 · NASA
February 16, 20236 min read

Scaling research that rocks (or at least isn’t rubbish)

In our People Who Do Research 2023 keynote, Kate Towsey discusses scaling ReOps to support 500 people at Atlassian. Listen to her talk or read our recap here.

The Cosmic Cliffs of NGC 3324, a ridge of gas and dust glowing against young stars.
Article

Research Integrations

✓ your existing stack, connected to one workflow

Webb · Cosmic Cliffs · 2024 · NASA
December 5, 20226 min

UX Research is better when it's integrated

How Great Question connects to the tools you already use for recruiting, scheduling, video calls, transcription, incentives, and analysis.

Webb close-up of the Cat's Paw Nebula with dense, sculpted clouds of gas.
Article

Design research

✓ Erika Hall on goals, buy-in, and letting go

Webb · Cat's Paw Nebula · 2025 · NASA
November 21, 20228 min read

Practical design research advice from Author Erika Hall

Erika Hall, author of Just Enough Research, on winning buy-in, what to do when design research fails, good and bad research clients, and democratization.

The moth-shaped bipolar planetary nebula NGC 2899, glowing pink and blue lobes of hydrogen and oxygen gas fanning out symmetrically from a hot central white dwarf.
Article

Highlight Reels

✓ customer video that stakeholders actually watch

Hubble · NGC 2899 · 2025 · NASA
October 26, 20222 min

Announcing highlight reels

Share compelling research findings by creating a highlight reel of customer videos right from your UX Repository.

Webb image of celestial fireworks of gas and light around a forming star.
Article

UX Research Thinking

✓ four hallmarks, and the skills that carry them

Webb · Celestial Fireworks · 2024 · NASA
October 24, 20224 min

The hallmarks of UX research thinking with Varun Murugesan from Apple & Banana

Learn the hallmarks of UX Research thinking, and advice to junior UX Research teams from the team at Apple & Banana

Webb detail of an actively forming star system with bright outflows and dark dust lanes.
Article

People Who Do Research

✓ Anyone who does research, not just the researchers

Webb · Lynds 483 · 2025 · NASA
October 11, 20223 min

People who do research: Our favorite term

People Who Do Research (PWDR) is our favorite phrase in the research community: it includes UX and customer researchers and everyone whose role touches research.

Dark, silhouetted clouds of hydrogen gas and dust standing out against glowing nebulosity in a portion of the Rosette Nebula, sculpted by radiation from nearby young stars.
Article

UXR Valuation

✓ Two calculations that tie research to the bottom line

Hubble · Rosette Nebula · 2025 · NASA
September 23, 20223 min

Demonstrating the ROI & impact of UX research with Claudia Natasia

Claudia Natasia on how to measure the ROI of UX research, the two calculations to know, and how to show research impact across your organization.

Webb field of candidate young brown dwarfs outside the Milky Way.
Article

Participant recruitment

✓ Get the right people to say yes, without the fatigue

Webb · NGC 602 · 2024 · NASA
September 22, 20226 min

Best practices for UX research participant recruitment

Practical tips for recruiting UX research participants: personalized invites, fair incentives, reminders, screening, and what to do when participation is low.

Swirling, paint-like clouds of red, green, and blue gas forming the planetary nebula Kohoutek 4-55, the glowing shell cast off by a dying star.
Article

Panel Management

✓ Seven habits that keep a research panel healthy

Hubble · Kohoutek 4-55 · 2025 · NASA
September 20, 20226 min

7 tips to manage your customer research panel

You've built a customer research panel. Here are 7 tips to manage it well: knowing your tool, recruiting continuously, a researcher's voice, scaling slowly, fresh records, feedback, and data.

Hubble image of a large chaotic protoplanetary disc, a birthplace of planets.
Article

Customer Research Panels

✓ Turn your existing customers into willing participants

Hubble · Protoplanetary Disk · 2025 · NASA
August 16, 20228 min

5 recruitment methods for your customer research panel

When carrying out customer research, the first step is to recruit respondents for your panel. Here are five recruitment methods you can use to recruit customers

Dark, silhouetted clouds of hydrogen gas and dust standing out against glowing nebulosity in a portion of the Rosette Nebula, sculpted by radiation from nearby young stars.
Article

Continuous Recruitment

✓ A panel that keeps refilling while you research

Hubble · Rosette Nebula · 2025 · NASA
August 14, 20225 min

What is a continuous recruitment strategy?

Building a research panel of customers isn’t a one time thing, it requires ongoing work. Use this three step process to make it easier.

Dark, silhouetted clouds of hydrogen gas and dust standing out against glowing nebulosity in a portion of the Rosette Nebula, sculpted by radiation from nearby young stars.
Article

Panel Management Tools

✓ Seven tools compared, plus the features and factors to weigh before you buy

Hubble · Rosette Nebula · 2025 · NASA
August 13, 202211 min

Best panel management software in 2026: 7 tools compared

7 panel management software tools compared for 2026: panel ownership, contact limits, incentives, study types and pricing, plus the criteria to choose by.

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