Building the right thing

Scaling ReOps
✓ Start standard-issue, then build on top
Scaling research that rocks (or at least isn’t rubbish)
In our People Who Do Research 2023 keynote, Kate Towsey discusses scaling ReOps to support 500 people at Atlassian. Listen to her talk or read our recap here.

Research Integrations
✓ your existing stack, connected to one workflow
UX Research is better when it's integrated
How Great Question connects to the tools you already use for recruiting, scheduling, video calls, transcription, incentives, and analysis.

Design research
✓ Erika Hall on goals, buy-in, and letting go
Practical design research advice from Author Erika Hall
Erika Hall, author of Just Enough Research, on winning buy-in, what to do when design research fails, good and bad research clients, and democratization.

Highlight Reels
✓ customer video that stakeholders actually watch
Announcing highlight reels
Share compelling research findings by creating a highlight reel of customer videos right from your UX Repository.

UX Research Thinking
✓ four hallmarks, and the skills that carry them
The hallmarks of UX research thinking with Varun Murugesan from Apple & Banana
Learn the hallmarks of UX Research thinking, and advice to junior UX Research teams from the team at Apple & Banana

People Who Do Research
✓ Anyone who does research, not just the researchers
People who do research: Our favorite term
People Who Do Research (PWDR) is our favorite phrase in the research community: it includes UX and customer researchers and everyone whose role touches research.

UXR Valuation
✓ Two calculations that tie research to the bottom line
Demonstrating the ROI & impact of UX research with Claudia Natasia
Claudia Natasia on how to measure the ROI of UX research, the two calculations to know, and how to show research impact across your organization.

Participant recruitment
✓ Get the right people to say yes, without the fatigue
Best practices for UX research participant recruitment
Practical tips for recruiting UX research participants: personalized invites, fair incentives, reminders, screening, and what to do when participation is low.

Panel Management
✓ Seven habits that keep a research panel healthy
7 tips to manage your customer research panel
You've built a customer research panel. Here are 7 tips to manage it well: knowing your tool, recruiting continuously, a researcher's voice, scaling slowly, fresh records, feedback, and data.

Customer Research Panels
✓ Turn your existing customers into willing participants
5 recruitment methods for your customer research panel
When carrying out customer research, the first step is to recruit respondents for your panel. Here are five recruitment methods you can use to recruit customers

Continuous Recruitment
✓ A panel that keeps refilling while you research
What is a continuous recruitment strategy?
Building a research panel of customers isn’t a one time thing, it requires ongoing work. Use this three step process to make it easier.

Panel Management Tools
✓ Seven tools compared, plus the features and factors to weigh before you buy
Best panel management software in 2026: 7 tools compared
7 panel management software tools compared for 2026: panel ownership, contact limits, incentives, study types and pricing, plus the criteria to choose by.
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