Research Blog

Building the right thing

Swirling, paint-like clouds of red, green, and blue gas forming the planetary nebula Kohoutek 4-55, the glowing shell cast off by a dying star.
Article

Product improvement cadence

Dedicated time to fix what the roadmap skips.

Hubble · Kohoutek 4-55 · 2025 · NASA
August 10, 20224 min read

Continuous Product Improvement: Papercuts & the Summer of Love

Continuous product improvement at Great Question. Taking customer feedback and turning it into a stronger UX research platform every day.

The spiral galaxy MCG-01-24-014 seen nearly face-on, its energetic active galactic nucleus glowing at the center of softly lit spiral arms.
Article

Protecting participant data

The foundation every research relationship is built on

Hubble · MCG-01-24-014 · 2023 · NASA
August 8, 20225 min

Data Privacy & Security: the best thing you can do for your research participants

Data privacy and security should be more than an item for your UX research tool selection checklist. Data privacy & security should be a foundational part of your UX research tool.

Webb near-infrared view of the Flame Nebula, glowing dust columns against deep space.
Article

ResearchOps Compliance

participant data that stays protected

Webb · Flame Nebula · 2025 · NASA
August 1, 20224 min

Why should security & compliance matter to the ResearchOps team

As a UX researcher or research ops professional, the security and compliance of your processes and tools makes for a better research experience for all parties. Learn how you can be a security and compliance steward.

The Egg Nebula, a pre-planetary nebula, with a central dust-shrouded dying star casting symmetric searchlight beams through concentric arcs of dust.
Article

Research Calendar

Round-robin scheduling that keeps researcher PII hidden

Hubble · Egg Nebula · 2026 · NASA
July 28, 20223 min

Share the research load & protect privacy with our new calendar

Use a research calendar built for teams conducting research. Share availability, the research load and protect the privacy of researchers and participants all in one place!

The Egg Nebula, a pre-planetary nebula, with a central dust-shrouded dying star casting symmetric searchlight beams through concentric arcs of dust.
Article

Research Calendar

buffers, collective bookings, and observer privacy

Hubble · Egg Nebula · 2026 · NASA
July 21, 20223 min

A UX research calendar, built to simplify research ops

Scheduling and booking customer interviews requires a special kind of calendar. We’ve built a UX Research calendar just for you.

Hubble visible-light close-up of the Trifid Nebula with young stars and dark dust.
Article

Research templates

so every team can run the study, not just researchers

Hubble · Trifid Nebula · 2026 · NASA
July 19, 20223 min

Webinar Recap: Democratizing Research with Templates

Democratizing customer research is easier with interview and survey templates. Read the webinar recap to learn more.

Hubble visible-light close-up of the Trifid Nebula with young stars and dark dust.
Article

Local-language research

every participant touchpoint in their own language

Hubble · Trifid Nebula · 2026 · NASA
July 14, 20222 min

Conduct research in more countries with new Internationalization capabilities

Conduct research participant communication in your local language with Great Question, the best all-in-one customer research platform.

The jellyfish galaxy JO204 with bright gas tendrils trailing beneath its glowing disc, where stripped gas collapses into new stars against a dark starfield.
Article

Research Democratization

Insights people trust because they helped gather them

Hubble · JO204 · 2023 · NASA
June 23, 20224 min

Everybody is a researcher: The democratization of UX research

Understand the value in the democratization of UX research and how to instill that mindset into your teams

Hubble visible-light close-up of the Trifid Nebula with young stars and dark dust.
Article

UXRConf 2022

Proving research impact, and protecting researchers

Hubble · Trifid Nebula · 2026 · NASA
June 14, 20224 min

Flex your research skills, proclaim & protect: 3 takeaways from UXRConf2022

Three takeaways from UXRConf 2022 in Brooklyn: how to value UX research, how to protect researcher career growth and mental health, and how research models adapt to new spaces.

Swirling, paint-like clouds of red, green, and blue gas forming the planetary nebula Kohoutek 4-55, the glowing shell cast off by a dying star.
Article

Research Panels

recruit once, hear from customers all year

Hubble · Kohoutek 4-55 · 2025 · NASA
May 12, 20224 min

Customer research panel recruitment and management tips

Learn how to recruit and manage your customer research panel using these tips. Engage with customers consistently and deliver better products by building a panel of customers for continuous research.

Chandra and Webb composite of the Pillars of Creation in the Eagle Nebula.
Article

Research operations

One study a quarter became one per team per quarter.

Webb · Pillars of Creation · 2024 · NASA
May 4, 20223 min

Lessons on Developing a Research Effort from the Ground Up

Developing a UX research practice starting with research operations. Learn how the team at Auth0 has built a sustainable and scalable research practice that's influencing strategy and revenue.

Webb near-infrared view of the Flame Nebula, glowing dust columns against deep space.
Article

Research Tool Requirements

the capabilities to check before you buy

Webb · Flame Nebula · 2025 · NASA
April 8, 20226 min

Simplify the UX Research process

What to look for in a tool to help simplify your current UX Research process. Download this checklist to help during your evaluation.

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