Building the right thing
Customer Research
✓ Stop marketing with a shot in the dark
Understanding the Importance of Customer Research
Learn how marketers should use customer research to execute better demand generation programs and more targeted brand work.
Research democratization
✓ Six tactics from two teams that already did it.
Democratizing UX research: two real-life examples
In these two sessions we learned six tips for democratizing research from getting started to ongoing efforts
Research Impact
✓ Surveys and interviews that show research changed decisions
Measuring the impact of customer research
Being able to effectively measure customer research impact is an important part of growing the practice within your organization. Learn how to use qualitative methods to determine the impact of customer research.
Customer surveys
✓ questions that earn honest answers
How to craft a great customer survey
Customer surveys are ideal channels for getting all the essential information you need about your business with regard to your clients. Use these 8 tips for creating a great customer survey.
Investor Expectations
✓ What a seed fund looks for before it writes a check
VC investors like founders who run customer research: here's why
Customer research can impact investment by VC firms. Learn why customer research can impact VC investment strategies.
Actionable Research
✓ Sprints, sharper participants, and a one-page scorecard
4 ways to make your customer research more actionable
John Zeratsky, design sprint expert and co-founder of Character shares his tips for better customer research.
Prototype Testing
✓ No app or extension, just click and record
Easy and complete prototype tests
Learn how to make your prototype testing even easier and more complete with Great Question and Loom.
Research Culture
✓ start with one call and prove it
Building a Culture of Research & Landing Your First UXR Gig with Roy Olende of Zapier
Scalable UX research strategy and getting started in UX research tips from Roy Olende
Research at Scale
✓ one platform, so anyone in the company can get customer feedback
Gtmhub uses Great Question to scale customer research
Gtmhub uses Great Question to scale customer research
Research Habits
✓ A cadence your whole team can keep
Make Customer Research a Habit
Learn why it's necessary to make customer research a habit, and how you can do more research with the right teams and tools.
Chipper Cash
✓ no more duct-taped research tools
Natural customer research in one place
Happy customers like Chipper Cash keep us working hard to develop the best all-in-one customer research platform!
Research Calendars
✓ Take the calendar admin out of talking to customers
Use a research calendar to schedule more customer research
The administration of calendars shouldn’t stop you from getting valuable customer feedback! Here are three ways we suggest you can make the scheduling of customer research even easier
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