Building the right thing
Lessons on Developing a Research Effort from the Ground Up
Developing a UX research practice starting with research operations. Learn how the team at Auth0 has built a sustainable and scalable research practice that's influencing strategy and revenue.
Simplify the UX Research process
What to look for in a tool to help simplify your current UX Research process. Download this checklist to help during your evaluation.
Understanding the Importance of Customer Research
Learn how marketers should use customer research to execute better demand generation programs and more targeted brand work.
Democratizing UX research: two real-life examples
Seven steps for democratizing UX research across a company, from Honeybook and Auth0: start small, share, build cross-functional teams, make research easy to find, pick tools with guardrails, and train.
Measuring the impact of customer research
How to measure the impact of customer research inside your company: define your audience, then use surveys and employee interviews to show what changed.
How to craft a great customer survey
Customer surveys are ideal channels for getting all the essential information you need about your business with regard to your clients. Use these 8 tips for creating a great customer survey.
VC investors like founders who run customer research: here's why
Customer research can impact investment by VC firms. Learn why customer research can impact VC investment strategies.
4 ways to make your customer research more actionable
John Zeratsky, design sprint expert and co-founder of Character shares his tips for better customer research.
Easy and complete prototype tests
Learn how to make your prototype testing even easier and more complete with Great Question and Loom.
Building a Culture of Research & Landing Your First UXR Gig with Roy Olende of Zapier
Roy Olende on building a culture of research at Zapier, plus four tips for landing your first UX research job.
Gtmhub uses Great Question to scale customer research
How Gtmhub, the OKR platform, uses Great Question to run customer interviews and surveys in one place and make customer research continuous.
Make Customer Research a Habit
Learn why it's necessary to make customer research a habit, and how you can do more research with the right teams and tools.
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