Building the right thing
Research incentives
✓ Respect, brand, and relationships in one gesture
3 reasons you need customer research incentives
Saying "thank you" with research incentives is good brand recognition, helps build future relationships, and is a great way to show respect.
Research Altitudes
✓ High, mid, and low, each with its own purpose
How Zapier's Head of UX Research Organizes Projects
Prioritizing customer research projects can be difficult. Using this altitude methodology will make it easier to focus on research that makes an impact.
Hours per study→5-7 minutes
Customer research setup
Customer research is faster with a single solution
Read how MainStreet has delivered on their promise to "helping all 30 million+ businesses in the US get back what they're owed so they can keep pushing us forward." with continuous customer feedback.
Startup UX Research
✓ Start with the product and the customers you already have.
UX research for startups: yes, you can (and should) start now
Understanding users is critical for every company, not just ones with big research teams. Here’s how startups can find insights for better decision-making.
Participant Recruitment
✓ Pick the right audience, channel, and page, so more people say yes
How To Do Better Research Recruitment, Faster
Recruiting customer research candidates doesn’t have to be a hassle. Here’s what you need to do to find the right people, right away.
Customer Interviews
✓ catch the drift while you can still recalibrate
5 Signs Your Customer Interviews Are Going Poorly
Doing customer interviews well is hard work. Here are 5 signs that you might be running off track in your customer research, and need to recalibrate.
Cross-functional research
✓ Insights every team can pull up, not just product.
5 UX Research Lessons from HoneyBook’s Senior UX Researcher
Can UX research inform decisions across an entire organization, and not just product? We recently chatted with Nicole Wright, Senior UX Researcher at HoneyBook, and asked for her insights on this question and all things UX research.
Continuous Research
✓ Customer insight every week, not once a quarter.
The Fantastical World of Continuous User Research
"If Amazon can deliver production code every 11.6 seconds, can your company continuously deliver research, customer insights, once every 11.6 seconds?"
Customer Councils
✓ A new customer booked in for every research session
Customer councils = customer research on autopilot
Customer Councils creates a recurring customer research event, with a new customer booked in every time to answer your questions and share feedback.
Participant Experience
✓ Respect earns trust, and trust brings participants back
People, not petri dishes
"People, not petri dishes" is a guiding product principle at Great Question: treat research participants with respect and earn their trust for the long term.
User Interview Scripts
✓ the exact questions we ask, ready to copy
User interview script example & template
Running interviews with users and customers doesn't have to be daunting. Here's a free, flexible user interview script you can customize for your needs.
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