Author
Jack Wolstenholm
Jack was the Content Marketing Lead at Great Question, the all-in-one UX research platform built for the enterprise. Previously, he led content marketing and strategy as the first hire at two insurtech startups, Breeze and LeverageRx. He lives in Omaha, Nebraska.
2025 in Review
✓ A year of releases, customer froth, and growth
Great Question's 2025 Review
A year of releases (AI moderation, card sorting, tree testing), 14,166 studies and 51,802 interviews booked, customer stories, and 120% headcount growth. Great Question's 2025 in review.
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User Interviews × Great Question: A Partnership for Higher-Quality Research
Great Question’s integration with User Interviews combines the power of high-quality participant recruitment with end-to-end research workflows. Learn more.
Knowledge Management
✓ Insights that actually change decisions, not just get found
Data & Knowledge Management: The 8 Pillars, 8 Years Later
Eight years after the 8 Pillars of user research were named, data and knowledge management has shifted from storage to usage: making insights actually change decisions.
Recruitment & Admin
✓ How AI is rebuilding research's most tedious pillar
Recruitment & Admin: The 8 Pillars, 8 Years Later
Key takeaways from Jenni Darroch, Harri Thomas, and Holly Cole's session about AI's impact on the evolution of the Recruitment & Admin pillar of user research.
UX Research Ops
✓ How layoffs and AI reshaped the work
People & Environment: The 8 Pillars, 8 Years Later
Key takeaways from Emma Boulton, Holly Cole, and Benson Low’s discussion about the evolution of the People and Environment pillars of user research.
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Introducing Card Sorting in Great Question
Card Sorting is now in Great Question: run open, closed, or hybrid sorts, recruit from your CRM or a 3M+ panel, and keep every insight connected to your repository.
UXR democratization
✓ 301 researchers on where they draw the line
2025 State of UX Research Democratization Report
We asked 301 UX researchers from 34 countries about their experiences democratizing UX research. This is what we learned: the good, bad, and every in between.
State of UX Research Democratization
To better understand the current state of UX research democratization, we surveyed 301 UX research pros from 34 countries. Get access to our 2025 report here.