Author
Jack Wolstenholm
Jack was the Content Marketing Lead at Great Question, the all-in-one UX research platform built for the enterprise. Previously, he led content marketing and strategy as the first hire at two insurtech startups, Breeze and LeverageRx. He lives in Omaha, Nebraska.
Reactive→Proactive
Proving research ROI
The ROI framework for research teams
Trevor Calabro breaks down his five-step framework for measuring the ROI of research, and in doing so, transforms the way organizations value research.
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Tools & Governance
✓ 800 tools, and a stack you can still govern
Tools & Governance: The 8 Pillars, 8 Years Later
Research tools jumped from 80 to 800 in six years. How teams pick a stack that actually integrates, and build governance in before it becomes a problem.
2025 in Review
✓ A year of releases, customer froth, and growth
Great Question's 2025 Review
A year of releases (AI moderation, card sorting, tree testing), 14,166 studies and 51,802 interviews booked, customer stories, and 120% headcount growth. Great Question's 2025 in review.
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User Interviews × Great Question: A Partnership for Higher-Quality Research
Great Question’s integration with User Interviews combines the power of high-quality participant recruitment with end-to-end research workflows. Learn more.
Knowledge Management
✓ Insights that actually change decisions, not just get found
Data & Knowledge Management: The 8 Pillars, 8 Years Later
Eight years after the 8 Pillars of user research were named, data and knowledge management has shifted from storage to usage: making insights actually change decisions.
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Recruitment & Admin
✓ How AI is rebuilding research's most tedious pillar
Recruitment & Admin: The 8 Pillars, 8 Years Later
Key takeaways from Jenni Darroch, Harri Thomas, and Holly Cole's session about AI's impact on the evolution of the Recruitment & Admin pillar of user research.
ResearchOps Pillars
✓ How scope and organizational context evolve in the AI era
Scope & Organizational Context: The 8 Pillars, 8 Years Later
Key takeaways from Jennifer Otto, George Jensen, and Holly Cole's conversation about the evolution of the Scope and Organizational Context in user research.
UX Research Ops
✓ How layoffs and AI reshaped the work
People & Environment: The 8 Pillars, 8 Years Later
Key takeaways from Emma Boulton, Holly Cole, and Benson Low’s discussion about the evolution of the People and Environment pillars of user research.