Author
Jack Wolstenholm
Jack was the Content Marketing Lead at Great Question, the all-in-one UX research platform built for the enterprise. Previously, he led content marketing and strategy as the first hire at two insurtech startups, Breeze and LeverageRx. He lives in Omaha, Nebraska.
2024 in Review
✓ Releases, customers, and a growing team
Great Question's 2024 Review
2024 in review: Great Question AI and unmoderated prototype testing shipped, 10,586 studies and 27,041 interviews run, customer stories, conferences, and a team that grew to 32.
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First-Click Testing
✓ the click that predicts task success
First-click testing: Pinpointing where the user journey begins
First-click testing pinpoints what users interact with first when asked to complete a task in a product or website. Learn more about first-click tests here.
Preference Testing
✓ know which design your users actually prefer
Preference testing: Evaluating what users like & why
Preference testing gauges user reactions to different design options so you can learn which your target audience prefers. Read more about preference tests here.
Participant Incentives
✓ The right amount for the right participant
How to calculate the right incentive for your research participants
Incentives can make or break research. Use this calculator to determine the ideal incentive type and amount for your participants based on detailed criteria.
2023 in Review
✓ Releases, 10,210 interviews, and a growing team
Great Question's 2023 Review
Looking back on 2023, from major product releases to quality-of-life improvements, conferences to customer success stories, and of course, a ton of research.
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Stakeholder Surveys
✓ align every voice before you sign the contract
Buy the right thing: Identifying the research tooling needs of your team
For researchers, a stakeholder survey is a great way to identify what your team needs in a research tool before you buy. Use this free template to get started.
Observer Rooms
✓ the whole team watching research live
Introducing Observer Rooms: The best way to watch live customer research
See how Great Question Observer Rooms let your whole team watch live research sessions together, so insights land with everyone at once.
Research Democratization
✓ evenly distributed, not just talked about
The Future of UX Research Tools & Democratization
At PWDR 2023, Great Question Co-Founder & CEO Ned Dwyer shared his vision for the future of UXR tools & democratization. Listen to his talk & read our recap.