Author
Jack Wolstenholm
Jack was the Content Marketing Lead at Great Question, the all-in-one UX research platform built for the enterprise. Previously, he led content marketing and strategy as the first hire at two insurtech startups, Breeze and LeverageRx. He lives in Omaha, Nebraska.
Introducing Card Sorting in Great Question
Card Sorting is now in Great Question: run open, closed, or hybrid sorts, recruit from your CRM or a 3M+ panel, and keep every insight connected to your repository.
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UXR democratization
✓ 301 researchers on where they draw the line
2025 State of UX Research Democratization Report
We asked 301 UX researchers from 34 countries about their experiences democratizing UX research. This is what we learned: the good, bad, and every in between.
Card Sorting
✓ the structure your users already have in their heads
Card sorting: The key to your users' mental models
Learn open, closed, and hybrid card sorting with step-by-step instructions. Includes a downloadable template and tips for analyzing results.
State of UX Research Democratization
To better understand the current state of UX research democratization, we surveyed 301 UX research pros from 34 countries. Get access to our 2025 report here.
2024 in Review
✓ Releases, customers, and a growing team
Great Question's 2024 Review
2024 in review: Great Question AI and unmoderated prototype testing shipped, 10,586 studies and 27,041 interviews run, customer stories, conferences, and a team that grew to 32.
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First-Click Testing
✓ the click that predicts task success
First-click testing: Pinpointing where the user journey begins
First-click testing pinpoints what users interact with first when asked to complete a task in a product or website. Learn more about first-click tests here.
Preference Testing
✓ know which design your users actually prefer
Preference testing: Evaluating what users like & why
Preference testing gauges user reactions to different design options so you can learn which your target audience prefers. Read more about preference tests here.
Diary Studies
✓ a sequence, not a snapshot
How to run a diary study: a guide to longitudinal user research
Diary studies capture experiences as they unfold over days or weeks. How to design one, keep participants engaged, and analyze the timeline without flattening it.