Author
Jack Wolstenholm
Jack was the Content Marketing Lead at Great Question, the all-in-one UX research platform built for the enterprise. Previously, he led content marketing and strategy as the first hire at two insurtech startups, Breeze and LeverageRx. He lives in Omaha, Nebraska.
Five-second testing
✓ What users grasp in the first glance
Five-second testing: how to capture first impressions of your product
Five-second testing shows users a design for five seconds to capture first impressions. Learn when to use it, what to ask, and how to analyze the results.
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Participant Incentives
✓ The right amount for the right participant
How to calculate the right incentive for your research participants
Incentives can make or break research. Use this calculator to determine the ideal incentive type and amount for your participants based on detailed criteria.
Jobs to be Done
✓ a framework for products people actually want
Jobs-to-be-Done: A framework for better products & happier customers
The Jobs-to-be-Done framework explains why customers hire a product. How to use JTBD to build things people actually want.
Research Tool Buying
✓ name your team's needs before you shortlist a single vendor
The UX Research Tool Buyer's Guide
Compare UX research platforms by method coverage, recruitment, repository, and AI analysis. A structured buyer's guide for research and product teams.
2023 in Review
✓ Releases, 10,210 interviews, and a growing team
Great Question's 2023 Review
Looking back on 2023, from major product releases to quality-of-life improvements, conferences to customer success stories, and of course, a ton of research.
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Focus Groups
✓ Group sessions that surface unfiltered user opinions
Focus groups: the complete guide for 2026
A focus group brings a small group together to discuss a product or service. Our 2026 guide covers how to plan, run, and analyze focus groups that produce real insight.
Stakeholder Surveys
✓ align every voice before you sign the contract
Buy the right thing: Identifying the research tooling needs of your team
For researchers, a stakeholder survey is a great way to identify what your team needs in a research tool before you buy. Use this free template to get started.
Findability testing
✓ check users can navigate your IA before you build it
Tree testing: the complete guide for 2026
Tree testing (reverse card sorting) checks whether people can find things in your site's navigation. Our 2026 guide covers metrics, benchmarks, and tools.